10 Enterprise Mobility Acronyms You Need to Know

Enterprise Mobility Acronym GlossaryNote: This blog is the first in a monthly co-authored series written by Charlotte O’Donnelly, Research Associate at Blue Hill Research, and Matt Louden, Brand Journalist at MOBI.  MOBI is a mobility management platform that enables enterprises to centralize, comprehend, and control their entire device ecosystems. 

Once upon a time, enterprise mobility was much simpler. Sounds like a fairy tale given today’s business technology landscape, right? As mobility enters 2017 full-tilt, rapid evolution and change will only add to an ever-growing list of industry terms and acronyms that can leave your head spinning. Here are ten must-know mobility abbreviations you’re sure to see in 2017:


1)     BI – Business Intelligence

BI is a technology-driven process tasked with analyzing data and presenting actionable insights to corporate executives, business managers, and end users alike. By identifying and tracking previously unknown trends, businesses are empowered to make more informed and impactful decisions.

BI’s positive effects have already become apparent. Today, 85% of business leaders believe that effective big data usage will dramatically change the way they do business. In 2017, one of BI’s main priorities for mobility will be incorporating carrier usage data into program analytics. Call detail records will become the next rich vein for corporate data mining efforts.

2)     CX – Customer Experience

CX is the product of interactions between an organization and a customer throughout their relationship. As enterprises undergo digital transformation to influence CX, look for it to play an increasingly important role in determining which business technologies and strategies gain widespread adoption going forward.

By 2020, CX is predicted to overtake price and product as the key brand differentiator. That’s because 86% of buyers will pay more for a product or service simply because of a better experience. Enterprises need to consider how to universalize customer interactions through mobile technology to drive long-term customer relationships.

3)     EMM – Enterprise Mobility Management

EMM is a set of software-driven management practices that ensures mobility program and policy compliance. EMM software manages mobile devices, applications, content/information, risks, and security, while effectively securing mobility programs’ data, services, and usage.

EMM itself is not new; the EMM industry, however, will look and feel different very soon. Robust offerings will compete with cheaper, more specialized products and services, granting greater overall flexibility to enterprise device and data management, security, and optimization.

4)     IoT – Internet of Things

IoT devices constantly send and receive data across networks with little to no manual interaction, allowing new types of data to be captured, stored, and analyzed. While this technology has been on the enterprise mobility radar for years, adoption is ready to explode in the coming years.

Expect to see these efforts become increasingly integral to enterprise analytics and BI. Blue Hill notes that in the next three to five years, enterprises either need to create an IoT strategy or have an IoT business plan in place to remain competitive.

5)     MaaS – Mobility as a Service

MaaS is a software-based enterprise mobility solution that allows companies to purchase carrier network access, mobile app platform capabilities, policy compliance enforcement, device management features and systems, and program reporting and analytics on a per-month, per-user basis from a single vendor.

As carriers look to decouple device procurement and network service tasks in the near future, enterprise mobility managers will seek out comprehensive solutions that satisfy all end-user needs for a single, simplified monthly per-user charge.

6)     MADP – Mobile Application Development Platform

A MADP is software that allows a business to rapidly build, test, and deploy mobile applications. Enterprise mobility’s increased popularity has created significant workforce dependence on mobile applications in recent years. Thanks to MADPs, it is not uncommon for today’s businesses to build an application from scratch in a few days rather than over the course of several months.

This technology not only speeds up application development, but aims to improve user experience and functionality as well. MADP-born applications will soon enable new forms of application connectivity, and begin to incorporate location-based features currently limited to consumer applications.

7)     MMP – Mobility Management Platform

A MMP is a software-first solution that empowers enterprises to centralize, comprehend, and control all mobility program data and tasks. As traditional enterprise technologies converge with mobility program management, configurable single-platform solutions are the next logical step in enterprise mobility’s evolution.

Mobile development has accelerated so rapidly that many Telecom Expense Management (TEM) and Managed Mobility Services (MMS) solutions are not equipped to handle future-facing enterprise technology investments such as those in cloud and IoT.

8)     MVNO – Mobile Virtual Network Operator

An MVNO is a wireless communication services provider that doesn’t own the wireless network infrastructure, but instead licenses it as a network operator to provide connectivity services to its customers.

Carrier-agnostic MaaS providers, for example, that bundle network connectivity with a software platform and ancillary services will only grow in popularity because of their ability to more completely and cost-effectively satisfy specific enterprise needs.

9)     RMAD – Rapid Mobile Application Development

RMAD is the process of creating mobile applications using code-free programming tools to speed up the development process. RMAD offers businesses the ability to rapidly build and deploy enterprise apps that address specific program issues.

By harnessing the potential of RMAD, code-free applications are becoming easy to create, develop, test, and implement. A combination of RMAD and MADP is already providing digitally focused enterprises with a fast and relatively inexpensive solution capable of resolving almost any mobile workforce-related application challenge.

10)     WYOD – Wear Your Own Device

Similar to BYOD, a WYOD program allows employees to use personal wearable devices for enterprise tasks and functions.

The early return on this technology is encouraging: employees already using wearable devices at work are 8.5% more productive and 3.5% more satisfied.

As fast as enterprise mobility moves, there’s no guarantee that these acronyms are the only ones your business will need to learn. Fortunately, MOBI’s Enterprise Mobility Acronym Glossary has you covered. This frequently updated resource is the most comprehensive industry guide out there, keeping mobility as it should be: easy, understandable, and up-to-date!

About Charlotte O'Donnelly

Charlotte O'Donnelly is a Research Analyst at Blue Hill Research supporting written and research topics in mobility, IoT, and technology expense management. She is primarily responsible for surveying the market and reporting on significant trends and developments from market leaders in this space. Charlotte also supports the analysis, writing, and creation of client deliverables, multimedia assets, and internal initiatives. Prior to Blue Hill Research, Charlotte worked in mobile technology and financial services consulting. Charlotte has a background in business, technology, and law, and is passionate about the intersection of these subject areas.
Posted on January 31, 2017 by Charlotte O'Donnelly

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