Blue Hill - AOTMP 2018 Q1 Agenda

Dual logo header image

First Quarter 2018 Research Agenda

 Click Here to Download a Copy of the Agenda

IoT/Telematics/VR/IoT Analytics Research Practice

Analyst Insight: The World of Augmented, Virtual and Mixed Reality

This report targets the emerging world of virtual reality (VR). It does so by placing VR within the context of already existing enterprise augmented reality solutions, as well as by providing an understanding of “mixed” reality – a new term that bridges the gap between AR and VR. The report also provides insight into the differences between AR and VR, and the applications that best suit each. Further, it examines the key underlying driver for both AR and VR within the enterprise: the explosion of enterprise IoT deployments and the vast amounts of data generated.

Market Landscape: Augmented Reality and Virtual Reality 

This Market Landscape report delivers an overview of the types of vendors in the combined IoT and AR/VR markets. It offers insights into the maturity level of each vendor’s ability to deliver workable and meaningful AR/VR services. Though the report does not rank vendors, it assesses which ones stand out as the leaders in this space. Finally, mini case studies demonstrate the various ways enterprises are using AR/VR.


Mobile Application Development Research Practice

Analyst Insight: It Is No Longer Your Father’s MAD World

Mobile application management is, at the same time, the most, and least, mature market segment within enterprise mobility. Application development now emphasizes immediacy and agility. Mobile vendors compete on fulfilling the need for speed without sacrificing application richness. The terms that matter most are “low touch” and “low code” – each of which reflects agile development methodology. This analyst insight explains the framework needed to understand what today’s vendors – whether startups or tech giants – offer and how they differ.

Market Landscape: Mobile Application Development

This Market Landscape classifies the types of vendors in the application development space and brings insight into each vendor’s ability to deliver on agile development services. Though the report does not rank vendors, it does provide comparative assessments highlighting which vendors represent the leaders, including the smaller ones that have remained relevant.


Enterprise Mobility Management Research Practice

Analyst Insight: Is it EMM 2.0 or UEM?

The EMM market is a mature mobile segment; it houses a number of very established veterans and features few opportunities for new entrants. And yet, the market is advancing quickly with new and less-mature technology such as unified endpoint management. The real work for enterprises in 2018 is to understand what UEM means and whether it represents a legitimate next step in the mobile management market – or whether it is a buzzword best ignored. This Analyst Insight examines the evolving state of mobile security, presents a framework for understanding EMM, UEM, digital workstation platforms and discusses whether mobile application management still has a unique role to play.

Market Landscape: EMM/UEM 

This Market Landscape report classifies the vendor types that operate in the mobile management and mobile security sectors. It analyzes the three main categories into which vendors fall: EMM 2.0, UEM and Digital Workstation Platforms. Though the report does not rank vendors, it does provide comparative assessments and charts highlighting which vendors stand out as leaders. Finally, analysts consider possible consolidation scenarios enterprises should know.

Survey Project: Mobility and Endpoint Management from the Enterprise User Perspective

This field research targets vendors by providing in-depth information from, and analysis of, enterprise perspectives and expectations for the mobile management marketplace. It highlights enterprise priorities for mobile management, and mobile security services and capabilities.


IT Service Management Research Practice

Analyst Perspective: Trends in Managing Change Using ITSM Software Capabilities

The change management process concerns any adjustment that affects IT services within the enterprise. The challenge is to implement such change with as little impact as possible – and that’s a tall order. Done wrong, IT change management stands a big chance of hurting business operations. Conversely, done well, change management can improve an organization’s spending, collaboration and market visibility. For all those reasons and more, it is imperative to understand trends in managing change through ITSM solutions and stay abreast of how organizations are using the software. This Analyst Perspective report examines these areas as they relate to enterprises and vendors. 


Enterprise Telecom Environments Research Practice

Analyst Perspective: Enterprise Vendor-Management Trends

Telecom/IT vendor performance significantly impacts the productivity and efficiency of an enterprise telecom environment and, as a result, the business. How enterprises manage these vendors, ensuring expectations and performance levels are met, is critical. This Analyst Perspective report explores key trends influencing vendor management practices within the enterprise; analyzes top enterprise vendor management trends; provides guidance about what should change to improve vendor performance management; and discusses what enterprises should do to improve relationships with vendors.

Analyst Perspective: Enterprise Telecom/Mobility/IT Policy Management Trends

Developing, managing and enforcing solid telecom, IT, and mobility policies throughout an enterprise mitigates risk and improves telecom management performance. For example, AOTMP Research has found that organizations with stringent wireless policies and enforcement protocols reduce mobile expense by 21 percent. They also report fewer security incidents than their peers because they planned ahead. Often, though, enterprises struggle to establish a policy that meets or exceeds business requirements, and that can be monitored and enforced effectively in an automated fashion. The most effective policies are clear, concise and comprehensive. This Analyst Perspective report considers how enterprises are managing telecom, IT and mobility policies and discusses ways to improve policy management performance from both the enterprise and vendor perspectives.


Telecom Management Ecosystem Research Practice

Market Landscape: Telecom Management Ecosystem 

Recalling that the Telecom Management Ecosystem consists of telecom, IT and mobility vendors, the environment and the business, this report will uncover how each facet is performing as technologies and industry changes impact the market landscape. The Telecom Management Ecosystem defines the relationship of vendors to enterprise fixed and mobile telecom environments, and the influence of fixed and mobile telecom environments – including vendor-delivered products and services – on business results. It consists of three components that work together to deliver efficient and effective business performance. Therefore, this Market Landscape report highlights key trends influencing the performance and efficiency of the telecom management ecosystem. It further provides analyst recommendations for implementing and negotiating change that will improve overall outcomes through telecom management.


Telecom Expense Management Research Practice

Analyst Perspective: Are TEM Vendors’ Global Capabilities Keeping Pace with Enterprise Needs and Demands?

Executing upon a global strategy for managing telecom, IT and mobility services can be complex. Regulations, billing formats, cultural practices – everything varies country to country. Relying on TEM vendors to handle these domains can be a solid decision if the vendor’s capabilities are up to par. Using enterprise and vendor input, as well as analyst perspective, this report assesses the state of TEM vendors’ global capabilities in meeting enterprise requirements as the industry looks ahead to 2018 and beyond. It further discusses enterprise requirements regarding managing global telecom expense; evaluates the state of vendors’ global TEM capabilities; and analyzes areas of strength and those that need reinforcement. 

Analyst Perspective: Understanding TEM Vendor SLAs

Service level agreements, or SLAs, establish performance thresholds that vendors are expected to meet. Most TEM vendors offer a variety of SLAs centered around invoice processing, service ordering and help desk support activities, and more. Although SLAs themselves are important, establishing remedies for missed performance is equally as critical for holding vendors accountable. In addition, measuring and monitoring SLA performance is essential for gaining visibility into areas where strength and opportunity can be improved. In this report, analysts dig into what enterprises need to know about TEM vendor SLAs.

Analyst Insight: The Short-Term Futures of TEM and MMS

The TEM and MMS markets are rapidly becoming critical to enterprises mobility and telecom management. In other words, as both AOTMP Research and Blue Hill Research, a division of AOTMP, underscored in 2017, the same tools that drive TEM are necessary for managing entire IT departments and operations. TEM is evolving into IT Expense Management (ITEM) and MMS is transforming into Technology Lifecycle Management (TLM). Enterprises must have a clear understanding of where ITEM and TLM meet, and know which vendors fall into which categories. They further need to pinpoint which vendors remain purely focused on TEM and be able to identify which ones incorporate ITEM/TEM into their own platforms. This Analyst Insight explores the key issues and market implications of these shifts.

Market Landscape: TEM and MMS

This market landscape analyzes the overall TEM and MMS ecosystems, and profiles primary and secondary vendors within their respective markets. Though the landscape will not rank each group and category of vendor, it will include comparative tables and charts, and provide assessments of the value each company brings to the enterprise. This landscape rounds out the perspectives and information provided in the related Analyst Insight report, The Short-Term Futures of TEM and MMS.

Analyst Insight: The New Technologies of TEM: Artificial Intelligence, Machine Learning and More

As vendors build solutions that make use of leading-edge technologies, enterprises want to know how to benefit from expanded platform capabilities. This report builds on The Short-Term Futures of TEM and MMS, and answers that question for enterprises. It explores how TEM and MMS vendors are supporting technologies including artificial intelligence, machine learning and natural language processing. 

Survey Project: The Evolution of TEM to ITEM from the Enterprise-User Perspective

This field research and quantitative analysis targets vendors. It offers in-depth information from, and analysis of, enterprises and their expectations for the TEM and ITEM marketplaces. It also highlights enterprise priorities for TEM/ITEM services and capabilities.


Posted on January 23, 2018 by Andrew Hartwyk;  Tony Rizzo

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Blog

Q2 Research Agenda Announced Blue Cedar Puts Mobile Application Security Far Ahead of MDM Apple iPhone X Highlights Enterprise Corporate-Liable vs. BYOD Conundrum

Topics of Interest

Advanced Analytics




Artifical Intelligence


Augmented Reality



Big Data


Business Intelligence



Cognitive Computing

Corporate Payments

Data Management

Data Preparation

Data Wrangling





design thinking


Emerging Tech

enterprise applications

Enterprise Mobility

Enterprise Performance Management

enterprise video

fog computing

General Industry



Hadoop World

Human Resources


IBM Interconnect




Information Builders


Internet of Things






legacy IT


Legal Tech

Log Data

Machine Learning

Managed Mobiity Services

Managed Mobility Services


Mixed Reality



Mobile App Security

Mobile devices

Mobile Managed Services







Predictive Analytics

Private Equity



Questioning Authority

Recurring Revenue

Risk Management


Sales Enablement



service desk

Social Media



Supply Chain Finance

Switchboard Software




Telecom Expense Management





Unified Communications


USER Applications

User Experience

User Interface

video platform

Virtual Reality



Wearable Tech