We’ve barely scratched the surface on figuring out how to present data to decision makers. All Analytics did a web series, The Results Are In: Think Presentation From the Start (recordings and slide decks available). One of the highlights was a comparison to Joseph Campbell’s hero’s journey, by James Haight of Blue Hill Research (on Twitter @James_Haight).
Blue Hill in the News: "Big E" vs. "Little E" Evidence, the Hero's Journey, and Provisional Truth
Posted on January 16, 2015 by James Haight