Blue Hill in the News: FB@Work: Will Enterprise Social Take Off?

NoJitterLogoNews began to trickle out today of Facebook’s ‘soft’ release of “Facebook at Work,” a smartphone app aimed at the workplace that lets businesses create their own social networks to use for collaboration purposes. According to reports from The Wall Street Journal and TechCrunch, Facebook at Work (also referred to as “FB@Work” or simply as “Work”) will look and feel similar to the consumer version of the social network, with a few noteworthy differences–namely, advertisements won’t appear in the application, and Facebook does not intend to track user activity or data. In particular, the new app employs the idea of “Groups” as an answer to the inefficiencies of email collaboration.

… Because Facebook at Work is still in its early stages of release, its prospects are uncertain. Hyoun Park, chief research officer of Blue Hill Research, noted that Facebook continues its mission to provide specific applications for certain use cases, pointing to Messenger for personal messages, WhatsApp for mobile messaging, Oculus VR for virtual interactivity, and Instagram for pictures, as examples. When you look at these other moves Facebook has made, it makes sense for Facebook at Work to be separated from Facebook from a social graph perspective by not tracking users or their data, he said.

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About Hyoun Park

Hyoun Park is the Chief Research Officer of Blue Hill Research where he oversees day-to-day research operations, delivery and methodology focused on vendor and technology selection. In addition, Park covers analytics and enterprise mobility technologies as a noted advisor, social influencer, and practitioner. Park has been named as a top 10 Big Data, analytics, and mobility influencer including quotes in USA Today, the Los Angeles Times, and a wide variety of industry media sources. Over the past 20 years, Park has been on the cutting edge of web, social, cloud, and mobile technologies in both startup and enterprise roles. Park holds a Masters of Business Administration from Boston University and graduated with a Bachelor of Arts in Women's and Gender Studies from Amherst College.
Posted on January 15, 2015 by Hyoun Park