Blue Hill in the News: Foursquare Dives Deeper Into Data With New Ad Platform

USA Today LogoSAN FRANCISCO — When Foursquare decided to split its apps a year ago, followers of the location-based service scratched their collective heads. But with those apps — Foursquare and Swarm — parsing data in new ways with new technology, the idea bulb is now lit over those same heads.

… ”Foursquare was ahead of its time (with location-based services), but Yelp and others came along and stole its thunder,” says Hyoun Park, chief research officer at Blue Hill Research. “It has found a new niche with the combination of location and data analytics.”

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About Hyoun Park

Hyoun Park is the Chief Research Officer of Blue Hill Research where he oversees day-to-day research operations, delivery and methodology focused on vendor and technology selection. In addition, Park covers analytics and enterprise mobility technologies as a noted advisor, social influencer, and practitioner. Park has been named as a top 10 Big Data, analytics, and mobility influencer including quotes in USA Today, the Los Angeles Times, and a wide variety of industry media sources. Over the past 20 years, Park has been on the cutting edge of web, social, cloud, and mobile technologies in both startup and enterprise roles. Park holds a Masters of Business Administration from Boston University and graduated with a Bachelor of Arts in Women's and Gender Studies from Amherst College.
Posted on December 23, 2015 by Hyoun Park