On PTC’s Q3 2016 call, Blue Hill was mentioned in the context of Chief Research Officer Hyoun Park’s latest report, Pokémon GO Just Accelerated Adoption for Enterprise Augmented Reality.
“First, we introduced Vuforia Studio Enterprise, a powerful new tool for authoring and publishing augmented reality experiences. Vuforia Studio leverages our AR platform, our CAD visualization and illustration software and the ThingWorx IoT platform, to enable users to author augmented and virtual reality experiences, such as machine dashboards or technical service instructions without writing any code. Our timing on AR is great because just as Pokémon GO has captured consumer attention, ARVR is becoming one of the most exciting, new and growing tech sectors for the enterprise. Vuforia Studio really stole the show at LiveWorx.
Subsequently, or more recently, the industry analyst firm, Blue Hill Research, published a report about Pokémon GO last week that claimed, this is a generational introduction to the true potential of augmented reality and the experiences associated with interacting with one’s environment. The report went on to say that PTC is the key arms and platform dealer of augmented reality in the enterprise, and then added that, as odd as it sounds, Vuforia has to be seen as the leading platform for Pokémonifying new business. It was a fun report, and I’ve asked Tim to put a copy of it on our Investor Relations website or a link to it. Clearly, we’re excited to have such a strong position in this exploding market opportunity.”