Blue Hill Perspective: Clearing Up the Confusion: SalesforceIQ vs. Salesforce Wave

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Like two siblings who resemble each other in looks and are only a year apart in age, SalesforceIQ and Salesforce Wave Analytics were often mistaken for twins at Dreamforce ’15 last month.

In my meetings with vendors and enterprises seeking to improve their sales analytics and data savvy, hands down, the question they asked me most often was, “Can you explain the difference between IQ and Wave?”

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About Hyoun Park

Hyoun Park is the Chief Research Officer of Blue Hill Research where he oversees day-to-day research operations, delivery and methodology focused on vendor and technology selection. In addition, Park covers analytics and enterprise mobility technologies as a noted advisor, social influencer, and practitioner. Park has been named as a top 10 Big Data, analytics, and mobility influencer including quotes in USA Today, the Los Angeles Times, and a wide variety of industry media sources. Over the past 20 years, Park has been on the cutting edge of web, social, cloud, and mobile technologies in both startup and enterprise roles. Park holds a Masters of Business Administration from Boston University and graduated with a Bachelor of Arts in Women's and Gender Studies from Amherst College.
Posted on October 7, 2015 by Hyoun Park