Blue Hill Perspective: How Social Graph Analytics Help Accelerate Post-Merger Sales

CMSWireOn average, mergers and acquisitions (M&A) activity is a net-neutral investment. Approximately 70 percent of all mergers fail to match a market-based rate of return and the aggregate returns to buyers are basically zero. To meet the key goal of M&A — increasing revenue growth to exceed standard market conditions — companies must synergize sales activity from two or more teams.

Any MBA can spout out these words, but in practice, it isn’t so easy. Anyone who’s gone through M&A knows that it can take months, quarters or even years for two previously separate companies to use the same business rules and software.

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About Hyoun Park

Hyoun Park is the Chief Research Officer of Blue Hill Research where he oversees day-to-day research operations, delivery and methodology focused on vendor and technology selection. In addition, Park covers analytics and enterprise mobility technologies as a noted advisor, social influencer, and practitioner. Park has been named as a top 10 Big Data, analytics, and mobility influencer including quotes in USA Today, the Los Angeles Times, and a wide variety of industry media sources. Over the past 20 years, Park has been on the cutting edge of web, social, cloud, and mobile technologies in both startup and enterprise roles. Park holds a Masters of Business Administration from Boston University and graduated with a Bachelor of Arts in Women's and Gender Studies from Amherst College.
Posted on July 6, 2016 by Hyoun Park