Domo Grows Up: New Enhancements Move BI Leader Up the Data Stack

At its Domopalooza 2017 event held March 22 and March 23, 2017, Domo made several significant announcements, but three in particular stood out, including Analyzer feature enhancements, a new Domo “Alert Center,” and “Mr. Roboto,” Domo’s new AI capability.

These three announcements (of many) signal a tacit shift in both Domo’s business and marketing messaging: With these improvements, the company has committed itself to moving up the data stack, selling to new enterprise personas, and adopting a DataOps approach to data-workflow management.

In this report, Blue Hill assesses those three announcements, and how they represent a business shift in the way Domo serves (and sells to) its customers.

To read the rest of this report, please fill out the download form.

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About Toph Whitmore

Toph Whitmore is a Blue Hill Research principal analyst covering the Big Data, analytics, marketing automation, and business operations technology spaces. His research interests include technology adoption criteria, data-driven decision-making in the enterprise, customer-journey analytics, and enterprise data-integration models. Before joining Blue Hill Research, Toph spent four years providing management consulting services to Microsoft, delivering strategic project management leadership. More recently, he served as a marketing executive with cloud infrastructure and Big Data software technology firms. A former journalist, Toph's writing has appeared in GigaOM, DevOps Angle, and The Huffington Post, among other media. Toph resides in North Vancouver, British Columbia, Canada, where he is active in the local tech startup community as an angel investor and corporate advisor.
Posted on March 31, 2017 by Toph Whitmore

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