IBM recently announced the launch of Watson-based Cloud Video technology services that will support live-reaction sentiment analysis, video scene detection, and social media-based content suggestions. Blue Hill believes that this combination of broad-based analytics, suggestions, and IBM’s existing end-to-end video services are an important step forward in demonstrating both IBM Cloud and IBM Watson’s potential in contextualizing vast amounts of video.
Blue Hill estimates that video made up over 70% of IP traffic in 2016, and that video will double in raw volume while making up over 80% of all global IP traffic in 2020. Given both the expansion of video and the latent business demand to translate video into greater business context, this report will provide context on how recently-announced IBM Watson-based services will increase the value of video from now until 2020.
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