In a world of data marts and selected data views for departmental decisions, there are fundamentally two problems in the current approach of data for business decision making. The first problem is seeing things in an instantaneous and ad hoc way to understand what is happening now and what pattern(s) it shifts, and how fast you can actually react. The second problem is having a macro view of a longer time period – and slower-moving less obvious trends that may shift the direction of the entire business. Operational visibility is a tricky business, and having that level of data oversight really can make a difference in how IT can contribute to the top line. Contributing to the business, rather than just supporting the business, should be the goal of IT in terms of relevance in today’s environment.
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