Salesforce Introduces Einstein AI Layer – What You Need to Know to Extract Business Value

On September 19th, 2016, Salesforce introduced Einstein, its new artificial intelligence (AI) layer for its namesake CRM service.

Salesforce will showcase Einstein at Dreamforce 2016, with presumably cascading release availability through 2017. The technology will be deployed across the entire Salesforce Cloud line—envision a horizontal AI layer with integration into every app. For example, if you’re using Salesforce Marketing Cloud, you’ll have access to Salesforce Marketing Cloud Einstein, and all of the extra-better predictive lead-scoring that will undoubtedly come with it. In this report, Blue Hill analyzes the ramifications of machine learning across the Salesforce clouds and provides recommendations for enterprises seeking short to medium-term gains from using Einstein.

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Salesforce Introduces Einstein AI Layer – What You Need to Know to Extract Business Value

About Hyoun Park

Hyoun Park is the Chief Research Officer of Blue Hill Research where he oversees day-to-day research operations, delivery and methodology focused on vendor and technology selection. In addition, Park covers analytics and enterprise mobility technologies as a noted advisor, social influencer, and practitioner. Park has been named as a top 10 Big Data, analytics, and mobility influencer including quotes in USA Today, the Los Angeles Times, and a wide variety of industry media sources. Over the past 20 years, Park has been on the cutting edge of web, social, cloud, and mobile technologies in both startup and enterprise roles. Park holds a Masters of Business Administration from Boston University and graduated with a Bachelor of Arts in Women's and Gender Studies from Amherst College.

About Toph Whitmore

Toph Whitmore is a Blue Hill Research principal analyst covering the Big Data, analytics, marketing automation, and business operations technology spaces. His research interests include technology adoption criteria, data-driven decision-making in the enterprise, customer-journey analytics, and enterprise data-integration models. Before joining Blue Hill Research, Toph spent four years providing management consulting services to Microsoft, delivering strategic project management leadership. More recently, he served as a marketing executive with cloud infrastructure and Big Data software technology firms. A former journalist, Toph's writing has appeared in GigaOM, DevOps Angle, and The Huffington Post, among other media. Toph resides in North Vancouver, British Columbia, Canada, where he is active in the local tech startup community as an angel investor and corporate advisor.
Posted on September 20, 2016 by Hyoun Park;  Toph Whitmore

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