At its Tableau Conference 2016 event on November 8, 2016, in Austin, Texas, Tableau Software Chief Product Officer Francois Ajenstat outlined the company’s product plans for the near future.
The Tableau three-year-product roadmap marks a notable and tacit shift towards a horizontal platform play. In his keynote, Ajenstat observed (with ironic understatement) that “Visual analysis has been a pillar of [Tableau’s] R&D efforts.” But now Tableau is broadening its capabilities upstream (perhaps a bit against the current) in the raging river that is the generic enterprise data workflow. Ajenstat announced the future release of products/features/initiatives extending Tableau into data preparation, improving in-memory data processing, adding data-audit capabilities, introducing “instant analytics,” delivering natural-language processing (NLP) query capability, and offering threshold-based notification-triggering, among others.
Blue Hill believes that this aggressive roadmap for 2017 reflects Tableau’s interest in becoming an enterprise-scale analytics platform, directly supporting the extended breadth of requests from Tableau customers, and tactically increasing wallet share from a loyal customer base. In this report, Blue Hill provides guidance on what Tableau customers and Tableau partners should expect in 2017 based on the announcements made at Tableau Conference 2016.
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