On April 6, 2017 Tableau announced a major shift in the way it sells and prices its products, “pivoting” (in Tableau’s words) from selling perpetual licenses to offering subscriptions for its services.
The change—a while in coming, frankly—represents Tableau’s recognition (and embracing) of market reality: BI competitors (particularly cloud-based ones) have offered subscription pricing for years, and Tableau customers had sought similar pricing flexibility. Operational changes aren’t always easy, but the move delivers benefits to Tableau and Tableau customers. The dwindling number of vendors still living in a perpetual-license world should follow Tableau’s example.
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