The New Way of Work: How DataOps Transforms Enterprise Roles

What if…

…line-of-business leaders spent less time getting data and more time acting upon it?

…analysts spent less time munging data and more time analyzing?

…managers managed data-workflow outcomes as diligently as they managed business-workflow outcomes?

Enterprise digital transformation offers the promise of data-driven value delivery. But without a DataOps approach, data-progressive organizations run the risk of burdening data-driven initiatives with archaic processes, risk-averse culture, and out-of-date functional roles.

A successful enterprise digital transformation and—more  importantly–an effective DataOps approach both require a new way of thinking about those traditional functional roles. Data consumption functions must evolve to accommodate more data and more insight. Data management roles must adapt to deliver and broker data, and manage comprehensive end-to-end data workflows through the organization. Finally, measurement must start with value, enabling data managers to work backwards through the enterprise to maximize that value delivery with the right data in the right place at the right time via a dynamic, continuously-improving process.

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About Toph Whitmore

Toph Whitmore is a Blue Hill Research principal analyst covering the Big Data, analytics, marketing automation, and business operations technology spaces. His research interests include technology adoption criteria, data-driven decision-making in the enterprise, customer-journey analytics, and enterprise data-integration models. Before joining Blue Hill Research, Toph spent four years providing management consulting services to Microsoft, delivering strategic project management leadership. More recently, he served as a marketing executive with cloud infrastructure and Big Data software technology firms. A former journalist, Toph's writing has appeared in GigaOM, DevOps Angle, and The Huffington Post, among other media. Toph resides in North Vancouver, British Columbia, Canada, where he is active in the local tech startup community as an angel investor and corporate advisor.
Posted on June 23, 2017 by Toph Whitmore

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