Watson and Einstein in Love: IBM and Salesforce Partner on AI

On March 6th, 2017, IBM and Salesforce announced a global partnership aimed at fostering artificial intelligence (AI) in the enterprise. Under the terms of the deal, IBM and Salesforce will integrate their respective Watson and Einstein AI technologies, ultimately enabling Salesforce customers to leverage IBM Watson AI capabilities from within the CRM.

In addition, IBM will build out its global services to deliver integrated Watson + Einstein customer solutions. That delivery will come from IBM’s Bluewolf team, a consulting services group (and Salesforce partner company) IBM acquired last spring.

The agreement promises a romantic ideal of easily-integrated, AI data workflows in the enterprise. Now it’s up to IBM and Salesforce to deliver on that vision. In this report, Blue Hill Research outlines key impacts for enterprises considering either or both technologies.

To read the rest of this report, please fill out the download form.RT-A0301-IBMWatsonSalesforceEinsteinAI-HPKGTW-clip

About Hyoun Park

Hyoun Park is the Chief Research Officer of Blue Hill Research where he oversees day-to-day research operations, delivery and methodology focused on vendor and technology selection. In addition, Park covers analytics and enterprise mobility technologies as a noted advisor, social influencer, and practitioner. Park has been named as a top 10 Big Data, analytics, and mobility influencer including quotes in USA Today, the Los Angeles Times, and a wide variety of industry media sources. Over the past 20 years, Park has been on the cutting edge of web, social, cloud, and mobile technologies in both startup and enterprise roles. Park holds a Masters of Business Administration from Boston University and graduated with a Bachelor of Arts in Women's and Gender Studies from Amherst College.

About Kathleen Glass

Kathleen Glass has more than 25 years of experience in sales and marketing for technology and managed services companies, in particular with a focus on those specializing in telecom, analytics, IoT, and cyber security. Through her work, Kathleen has developed a keen understanding that in most organizations there is a critical disconnect between sales and marketing that inhibits growth. B2B sales and marketing must align to keep up with today’s mobile and social driven buying process. Kathleen’s goal is to build a better foundation between sales and marketing through process improvement, sales enablement, and automation using the right tools. Previously, Kathleen worked with success stories such as telecom and mobility expense management leader ProfitLine (acquired by Tangoe), driver risk management leader Lytx (formerly DriveCam), analytics powerhouse HNC Software (now FICO), and Pacific Communication Sciences, an early pioneer in CDPD digital voice technology and wireless chipsets. A graduate of University of California San Diego in Economics, Kathleen currently serves as a CONNECT Springboard Marketing Advisor, chairs the CyberTECH Startup Table Breakfast series, and is President of the San Diego Chapter of AA-ISP Inside Sales Professionals.

About Toph Whitmore

Toph Whitmore is a Blue Hill Research principal analyst covering the Big Data, analytics, marketing automation, and business operations technology spaces. His research interests include technology adoption criteria, data-driven decision-making in the enterprise, customer-journey analytics, and enterprise data-integration models. Before joining Blue Hill Research, Toph spent four years providing management consulting services to Microsoft, delivering strategic project management leadership. More recently, he served as a marketing executive with cloud infrastructure and Big Data software technology firms. A former journalist, Toph's writing has appeared in GigaOM, DevOps Angle, and The Huffington Post, among other media. Toph resides in North Vancouver, British Columbia, Canada, where he is active in the local tech startup community as an angel investor and corporate advisor.
Posted on March 10, 2017 by Hyoun Park;  Kathleen Glass;  Toph Whitmore

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