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Last Updated on January 6, 2024

SD Bullion, a prominent name in the precious metals industry, has recently been in the spotlight due to a lawsuit filed against it.

This article delves into the details of the lawsuit, provides an overview of SD Bullion as a company, evaluates its worth for potential customers, and offers final thoughts on the matter.

Key Highlights

  • Lawsuit Resolution: The lawsuit filed against SD Bullion for disability discrimination was voluntarily dismissed with prejudice, indicating a resolution between the parties without financial penalties or compensations.
  • Company Growth and Reputation: Since its inception in 2012, SD Bullion has executed over $4 billion in sales and has been recognized four times in Inc. Magazine’s 5000 Fastest Growing Companies in the United States, reflecting its rapid growth and strong market presence.
  • Customer Satisfaction: SD Bullion has a high customer satisfaction rating, with an overall score of 4.1 out of 5 on Trustpilot, based on over 2,300 reviews, highlighting its commitment to competitive pricing, user-friendly platform, and responsive customer service.

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Lawsuit Against SD Bullion: Details and Outcome

he lawsuit filed by Cristian Sanchez against SD Bullion, Inc. on March 2, 2021, was a significant legal action in the realm of civil rights, specifically focusing on disability discrimination. The case, filed in the U.S. District Courts, New York Southern District Court, was overseen by Judge Valerie E. Caproni. The lawsuit was categorized under Civil Right – Other Disability Discrimination, highlighting issues of accessibility and inclusivity in digital spaces.

  • Nature of the Case: The lawsuit was grounded in allegations of disability discrimination, emphasizing the importance of digital accessibility.
  • Case Number and Filing Date: The case, bearing the number 1:21-CV-01793, was officially filed on March 2, 2021.
  • Specific Allegations: The plaintiff, Cristian Sanchez, raised concerns about the accessibility of SD Bullion’s website, particularly in compliance with the WCAG 2.0 and WCAG 2.1 standards. These standards are crucial for ensuring that websites are accessible to individuals with disabilities, including those who rely on screen readers and other assistive technologies.
  • Legal Representation: The plaintiff was represented by attorney Joseph H. Mizrahi, indicating a serious approach to the legal proceedings.

Outcome of the Case

  • Voluntary Dismissal: On April 14, 2021, a notice of voluntary dismissal with prejudice was filed. This indicates that the plaintiff chose to dismiss the case and that the dismissal was with prejudice, meaning the same claim cannot be brought against SD Bullion again in the future.
  • No Costs or Disbursements: The dismissal was executed without costs, disbursements, or attorneys’ fees to any party, suggesting a resolution that did not involve financial penalties or compensations.
  • Closure of the Case: Following the dismissal, the Clerk of Court was directed to close the case, officially ending the legal proceedings between Cristian Sanchez and SD Bullion, Inc.

Implications and Significance

  • Focus on Digital Accessibility: The lawsuit underscores the growing importance of digital accessibility in today’s increasingly online world. Businesses and organizations are being held accountable for ensuring their digital platforms are accessible to all users, including those with disabilities.
  • Legal Precedent: While the case was dismissed, it serves as a reminder of the legal obligations companies face regarding accessibility and the potential legal risks of non-compliance.
  • Resolution: The voluntary dismissal with prejudice suggests that the parties involved reached a satisfactory resolution, although the specifics of this resolution are not detailed in the court documents.

In conclusion, the lawsuit against SD Bullion, Inc. brought to light critical issues surrounding digital accessibility and disability rights. While the case was ultimately dismissed, it serves as a significant example of the legal challenges and responsibilities businesses face in ensuring their digital platforms are inclusive and accessible to all users.

What is SD Bullion?

the SD Bullion logo in a black frame

SD Bullion, established in 2012, has rapidly grown into one of the world’s largest precious metals retailers. The company’s success is attributed to its commitment to offering the best prices and exceptional customer service. Here’s a more detailed look at SD Bullion’s profile:

Founding and Growth

  • Start and Evolution: SD Bullion was founded with a vision to educate the masses on the value of hard assets and preparation. It began as a Gold & Silver News website in 2011 and transitioned into a full-fledged precious metals retailer in 2012.
  • Founder’s Philosophy: Tyler Wall, the Founder & President of SD Bullion, emphasizes an old-fashioned approach to business, focusing on world-class products and industry-leading customer service.
  • Sales Milestone: Since its inception, SD Bullion has executed more than $4 billion in sales, marking a significant achievement in the precious metals industry.

Ratings and Recognition

  • Customer Reviews: The company boasts over 125,000 positive reviews from customers, reflecting its strong reputation in the market.
  • Better Business Bureau Rating: For 11 years, SD Bullion has maintained an A+ rating from the Better Business Bureau, indicating high standards of business practices and customer satisfaction.
  • Inc. Magazine Recognition: SD Bullion has been featured four times in Inc. Magazine’s 5000 Fastest Growing Companies in the United States, showcasing its rapid growth and success in the industry.

Commitment to Information and Security

  • Gold & Silver News: One of SD Bullion’s main goals is to keep followers informed about the latest news and events impacting the precious metals market. They achieve this through their SD Bullion Blog and YouTube channel.
  • Security Measures: The company secures private information using SSL/TLS Certificates and partners with advanced payment processors and fraud defenders to ensure customer data protection. They also prioritize secure and discreet shipping for customer orders.

Pricing and Customer Service

  • Lowest Prices Guarantee: SD Bullion continues to offer the lowest prices for bullion online, a commitment that has been a cornerstone of their business model.
  • Customer Support: The company provides robust customer support, assisting customers with their purchases and inquiries, further cementing their reputation for excellent customer service.

SD Bullion’s rise to prominence in the precious metals market is a testament to its commitment to providing value, security, and education to its customers. With a strong focus on customer satisfaction and a dedication to offering competitive prices, SD Bullion stands out as a reliable and reputable choice for those interested in investing in precious metals.

Is SD Bullion Worth Considering?

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When considering whether SD Bullion is a worthwhile option for purchasing precious metals, customer reviews and ratings provide valuable insights. Based on the data from Trustpilot, a well-known review platform, we can gain a clearer picture of SD Bullion’s customer satisfaction and service quality.

Customer Ratings and Reviews on Trustpilot

  • Overall Rating: SD Bullion has an overall rating of 4.1 out of 5 on Trustpilot, indicating a high level of customer satisfaction.
  • Volume of Reviews: With 2,332 reviews, the company has a substantial number of customer feedback, providing a reliable basis for evaluation.
  • Positive Feedback: A significant 79% of the reviews are 5-star, showcasing strong customer approval. Customers frequently praise the easy platform, great prices, and professional service.
  • Critical Reviews: While a majority of the reviews are positive, there are some critical ones as well. Issues raised include dissatisfaction with product quality, delivery issues, and customer service responses. However, it’s notable that SD Bullion has replied to 100% of negative reviews, often within 24 hours, indicating a commitment to addressing customer concerns.

Key Aspects Highlighted by Customers

  • Ease of Use: Many customers appreciate the user-friendly platform for purchasing bullion.
  • Pricing: SD Bullion is often commended for its competitive pricing in the precious metals market.
  • Customer Service: The company’s customer service is frequently mentioned positively, with customers noting quick and professional responses.
  • Delivery and Shipping: While most customers are satisfied with the delivery process, some have experienced issues, particularly with the postal service, which is often beyond the company’s control.

Areas of Concern

  • Product Quality: Some customers have expressed concerns about the quality of the coins received, including issues with condition and grading.
  • Response to Complaints: SD Bullion’s policy on returns and exchanges, as well as their handling of customer complaints, has been a point of contention for some customers. However, their proactive approach to responding to negative reviews and offering solutions is a positive sign.

Based on the Trustpilot reviews and ratings, SD Bullion appears to be a reputable and reliable option for those interested in purchasing precious metals. The company’s commitment to competitive pricing, ease of use, and responsive customer service contributes to its high customer satisfaction ratings. While there are some concerns, particularly regarding product quality and delivery, the overall feedback is overwhelmingly positive. Potential customers should consider these factors alongside their personal needs and preferences when deciding whether SD Bullion is the right choice for their precious metals investments.

Final Thoughts

While the lawsuit against SD Bullion highlighted issues related to website accessibility, it was voluntarily dismissed with prejudice. This outcome suggests a resolution between the parties involved. As a company, SD Bullion has established itself as a reputable and reliable source for precious metals, combining competitive pricing with educational resources. For investors and collectors alike, SD Bullion remains a noteworthy option in the precious metals market.

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