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Last Updated on December 23, 2023

While APMEX (American Precious Metals Exchange) is a renowned precious metals dealer known for its vast selection and excellent customer service, it might not always be the best fit for every investor.

Differences in investment goals, preferred forms of precious metals, and customer service needs mean that what works best for one investor might not be ideal for another.

In this article, we will explore the top seven alternatives to APMEX, providing an overview of each, their services, and their pros and cons.

Top 7 Alternatives to APMEX

1. Augusta Precious Metals

free gold from Augusta Precious Metals

Augusta Precious Metals is a family-owned business that’s built a solid reputation over the past four decades. They specialize in self-directed IRAs backed by gold and silver. Augusta stands out for its dedication to educating its clients about precious metals investing. Their commitment to providing comprehensive knowledge resources, along with their personalized customer service, makes the investment process smoother for both beginners and experienced investors.


  • Excellent customer service and personalized assistance.
  • Wide selection of IRS-approved gold and silver for IRAs.
  • Transparent pricing and a 7-day price-lock policy protect you against market volatility.


  • Limited selection of metals outside of gold and silver.
  • Minimum investment amount required for IRAs.

2. Goldco

the Goldco logo in a black frame

Goldco, also known as Goldco Precious Metals, has earned its place as a leading provider of self-directed precious metal IRAs. One of Goldco’s standout features is its extensive educational resources. These resources, which include guides, articles, and even a dedicated Gold IRA Kit, make it a preferred choice for investors looking to expand their knowledge base.


  • Easy setup process for self-directed IRAs.
  • Extensive educational resources providing a wealth of information for investors.
  • Good selection of IRA-approved precious metals.


  • Limited selection outside of IRA-approved products.
  • Initial setup and annual fees for IRAs.

>>Learn more and get free Goldco investing kit

3. Noble Gold

Noble Gold logo inside a black frame

Noble Gold Investments stands out with its personalized service, offering a dedicated advisor for each client. They also provide a unique range of products, including rare and collectible coins, making them an excellent choice for collectors and investors seeking something beyond standard bullion.


  • Offers rare and collectible coins, providing a unique investment opportunity.
  • High level of customer service with dedicated advisors.
  • Transparent pricing without hidden fees.


  • Limited selection of bullion compared to some competitors.
  • IRA setup and maintenance fees.

>>Learn more and get free Noble Gold investing kit

4. American Hartford Gold

american hartford gold logo inside a black frame

American Hartford Gold is a family-owned company known for its customer-centric approach and a wide range of products, including gold, silver, and platinum. Their standout feature is their buy-back program, offering liquidity to investors who might need to sell their investments in the future.


  • Offers a buy-back program, providing an exit strategy for investors.
  • Wide range of precious metals, allowing for greater diversification.
  • Exceptional customer service.


  • High minimum purchase for free shipping.
  • No online ordering; must call to place an order.

>>Learn more and get free AHG investing kit

5. RC Bullion

the rc bullion logo

RC Bullion focuses on gold and silver products, making it a go-to choice for investors primarily interested in these metals. Their specialization in self-directed precious metal IRAs can be beneficial for individuals looking to diversify their retirement portfolios.


  • Specialist in self-directed IRAs, providing expert guidance for retirement investments.
  • Excellent customer service.
  • Competitive pricing, offering value for money.


  • Limited product selection outside of gold and silver.
  • Some fees associated with IRA setup and maintenance.

>>Learn more and get free RC Bullion investing kit

6. SD Bullion

the SD Bullion logo in a black frame

SD Bullion is known for its low prices and wide selection of precious metal products, including bullion, coins, and rounds. Their slogan, “The Lowest Price. Period.” sets the tone for their competitive pricing, which can be attractive to investors who are cost-conscious.


  • Wide variety of products, offering plenty of choices for investors.
  • Competitive pricing, potentially lowering the cost of investment.
  • Secure and insured shipping, ensuring the safety of your investment.


  • High minimum purchase for free shipping.
  • Customer service could be improved.

7. JM Bullion

jm bullion
a silver eagle coin from JM Bullion

JM Bullion is a Texas-based online precious metals dealer that’s been in operation since 2011. They offer an extensive selection of products, including gold, silver, platinum, and palladium. With a user-friendly website and a detailed product listing, JM Bullion provides a seamless shopping experience. Their commitment to transparency in pricing and product information makes them an appealing choice for online-savvy investors.


  • Extensive product selection, offering a wide array of options for investors.
  • User-friendly website with detailed product information, simplifying the buying process.
  • Competitive pricing, ensuring value for money.


  • High minimum purchase for free shipping.
  • Limited customer service hours, which may not suit all customers’ schedules.

Tips for Picking the Best Precious Metals Company for Your Investing Needs

Choosing the right precious metals company is a crucial step in your investment journey. Here are some key factors you should consider to ensure you make a decision that aligns with your investment goals and needs:

1. Product Selection

Different companies may specialize in different types of metals or specific products. Some dealers focus on gold and silver, while others offer a broader range, including platinum and palladium. Moreover, the form of the metal – such as bullion bars, coins, or rounds – can also vary. Consider what kind of precious metals you’re interested in and ensure the company you choose offers those products.

2. Pricing

Pricing is a vital aspect of any investment decision. While it’s important to find competitive prices, beware of prices that seem too good to be true. Also, consider the company’s pricing structure. Some companies may have lower prices but higher shipping costs or fees, so it’s essential to look at the total cost.

3. Customer Service

Quality customer service can significantly enhance your investment experience. Look for companies with knowledgeable and responsive customer service teams. If you’re new to investing in precious metals, you might benefit from a company that offers personalized service, guiding you through the process.

4. Reputation

A company’s reputation can give you insight into what to expect from them. Look at customer reviews and ratings on trusted websites, and consider any industry recognitions or awards the company has received. Companies with strong reputations have often earned them through reliable service and customer satisfaction.

5. Purchase and Delivery Process

The ease of purchase and reliability of delivery are other factors to consider. Some investors may prefer the convenience of online ordering, while others might value the opportunity to speak directly with a sales representative. Check the company’s delivery process too – is it secure, insured, and timely?

6. Buyback Policy

A good buyback policy is essential as it ensures you can easily sell your precious metals back to the dealer when you’re ready. Look for companies that offer a straightforward, fair buyback process.

7. Additional Services

Consider what additional services the company offers. Some companies provide storage solutions, which can be a practical option if you’re buying in large quantities. Other services might include assistance with setting up a self-directed IRA, market news updates, or educational resources.

8. Transparency

The precious metals industry, like any investment industry, requires trust and transparency. Companies should be open about their fees, pricing, and business practices. They should also provide detailed information about their products, including weight, purity, and any certifications.

In conclusion, choosing the best precious metals company involves a careful evaluation of your needs and preferences. Make sure to consider these key factors to pick a company that best aligns with your investment goals and can offer you a satisfactory experience.

Why Augusta Precious Metals Is Our Top Pick

Among the APMEX alternatives, Augusta Precious Metals stands out as our top pick. Their strong reputation, commitment to transparency, and exceptional customer service set them apart.

Augusta Precious Metals offers a wide range of IRS-approved gold and silver products suitable for IRAs, which is particularly beneficial for those looking to diversify their retirement savings. They provide an easy-to-understand, transparent pricing structure and a 7-day price-lock policy that offers a degree of protection against the often volatile precious metals market.

Furthermore, Augusta’s team of professionals stands ready to provide personal assistance at every step of the investment journey. This level of service, combined with their educational resources, makes Augusta an excellent choice for both experienced and novice precious metals investors.


While APMEX is a trusted and respected name in the precious metals industry, it’s not the only game in town. Augusta Precious Metals, Goldco, Noble Gold, American Hartford Gold, RC Bullion, SD Bullion, and JM Bullion each offer their unique strengths and advantages.

Ultimately, the best precious metals company for you will depend on your individual needs, goals, and circumstances. By considering the key factors outlined in this article, you’ll be well-equipped to make an informed decision that aligns with your investment objectives.

Remember, investing in precious metals is not just about buying low and selling high. It’s also about safeguarding your wealth, hedging against economic uncertainties, and diversifying your investment portfolio. So choose your precious metals dealer wisely, and here’s to your investment success!