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Last Updated on December 23, 2023

Investing in precious metals is becoming increasingly popular as people look for alternative ways to diversify their portfolios and protect their wealth.

In this review, we will examine Gold Alliance, a prominent precious metals dealer in the industry, and explore their offerings, services, and reputation to help you make an informed decision about whether or not they are the right choice for your investment needs.

In this Gold Alliance review We will cover the following topics:

  • Gold Alliance Overview
  • Products and Services
  • Types of Precious Metals They Offer
  • How to Set Up a Precious Metals IRA with Gold Alliance
  • Can You Rollover Traditional IRA or 401k to Gold?
  • Is a Gold IRA Worth Considering?
  • Gold Alliance BBB Rating and Complaints
  • Is Gold Alliance Legit?

Before we get started, if you’re looking to invest in gold we recommend starting with a free gold kit from our top-rated company of the year, Goldco – learn more and get your free investing kit below:

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Gold Alliance Overview

the Gold Alliance logo over a white background

Gold Alliance is a reputable precious metals dealer headquartered in California. They specialize in helping clients diversify their portfolios by investing in gold and other precious metals.

Founded by industry veterans, the company prides itself on providing expert guidance, outstanding customer service, and a wide array of investment options to suit various needs and preferences.

In addition to being a member of the Industry Council for Tangible Assets (ICTA), Gold Alliance holds an A+ rating from the Better Business Bureau (BBB).

They have a strong reputation in the industry and are known for their commitment to transparency and customer satisfaction.

Products and Services

Gold Alliance offers a wide range of products and services to cater to different investor needs. Some of their key offerings include:

  • Precious Metals IRA: Gold Alliance specializes in setting up and managing Precious Metals Individual Retirement Accounts (IRAs). This allows clients to invest in physical gold and other precious metals within a tax-advantaged account.
  • Direct Purchases: Investors can purchase gold, silver, platinum, and palladium coins and bars directly from Gold Alliance for personal possession.
  • Educational Resources: Gold Alliance offers a wealth of educational materials on precious metals investing, including market news, webinars, and guides to help investors make informed decisions.
  • Customer Service: The company is known for its exceptional customer service, providing personalized guidance and support throughout the investment process.

Types of Precious Metals They Offer

a stack of various of IRS-approved precious metals

Gold Alliance offers a wide variety of precious metals for investors to choose from, including:

How to Set Up a Precious Metals IRA with Gold Alliance

Setting up a Precious Metals IRA with Gold Alliance involves a few simple steps:

  1. Application: Complete the Gold Alliance IRA application form, which requires basic personal information and details about your existing retirement account(s), if applicable.
  2. Rollover or Transfer: If you have an existing retirement account, Gold Alliance will assist you in rolling over or transferring the funds into your new Precious Metals IRA. We’ll cover the rollover process in more detail below.
  3. Choose Your Metals: With the help of a Gold Alliance specialist, select the precious metals you want to include in your IRA.
  4. Storage: Gold Alliance will coordinate the storage of your precious metals in a secure, IRS-approved depository.
  5. Account Management: Gold Alliance provides ongoing account management, including facilitating any future purchases, sales, or distributions from your Precious Metals IRA.

Can You Rollover Traditional IRA or 401k to Gold?

Yes, Gold Alliance makes it easy to rollover or transfer funds from a traditional IRA or 401k to a Gold IRA.

They provide step-by-step guidance and handle most of the paperwork to ensure a smooth and hassle-free process.

Rolling over or transferring funds from a traditional IRA or 401k to a Precious Metals IRA allows you to diversify your retirement savings with the added security of gold and other precious metals, while still enjoying the tax benefits of a traditional retirement account.

Is a Gold IRA Worth Considering?

A Gold IRA can be an excellent addition to your investment portfolio, especially if you’re looking to diversify your assets and protect your wealth from market volatility and economic uncertainty. Some key advantages of investing in a Gold IRA include:

  • Diversification: Precious metals often perform well during periods of economic instability and can help balance the risks associated with traditional investments, such as stocks and bonds.
  • Inflation Hedge: Gold and other precious metals can serve as a hedge against inflation, preserving your purchasing power during times of rising prices.
  • Portfolio Protection: Gold has a low correlation with other assets, which can help protect your portfolio during market downturns and provide long-term stability.
  • Tax Benefits: Investing in a Gold IRA allows you to enjoy the same tax benefits as a traditional IRA, including tax-deferred growth on your investments.

Gold Alliance BBB Rating and Complaints

an overview of the BBB rating and complaints for Gold Alliance

Gold Alliance has an A+ rating from the Better Business Bureau (BBB), reflecting the company’s commitment to maintaining high standards of customer service and transparency.

There are very few complaints filed against the company, and the few that have been filed were resolved promptly and satisfactorily.

This demonstrates Gold Alliance’s dedication to addressing customer concerns and maintaining a strong reputation in the industry.

Is Gold Alliance Legit?

Based on their industry experience, accreditation, and positive customer reviews, Gold Alliance is a legitimate and trustworthy precious metals dealer. Their A+ BBB rating, membership in the ICTA, and numerous positive testimonials from satisfied clients all contribute to their reputation as a reliable and transparent company.

Additionally, Gold Alliance’s team of industry experts and commitment to providing comprehensive educational resources and personalized guidance further solidify their legitimacy as a reputable precious metals dealer.

Gold Alliance Alternatives

  1. Goldco: Goldco is a well-established and reputable precious metals dealer that specializes in Gold and Silver IRAs. They have an excellent track record of customer service, as evidenced by their A+ rating from the BBB and numerous positive reviews. Goldco offers a wide range of investment options and educational resources, making them a strong alternative to Gold Alliance. – Learn more about Goldco in our full review.
  2. Augusta Precious Metals: Augusta is known for its personalized customer service, with a team of dedicated specialists guiding investors throughout the entire investment process. They offer a variety of precious metals, including gold, silver, platinum, and palladium, for both IRAs and direct purchases. Augusta’s commitment to customer education and their strong industry reputation make them a reliable alternative to Gold Alliance. – Learn more about Augusta Precious Metals
  3. Noble Gold: Noble Gold is another reputable precious metals dealer that offers a comprehensive range of investment options, including Gold and Silver IRAs, direct purchases, and rare coins. They provide a high level of customer support and have a strong focus on investor education. With an A+ rating from the BBB and a solid industry reputation, Noble Gold is a suitable alternative to Gold Alliance for those looking to invest in precious metals. -Learn More About Noble Gold


In conclusion, Gold Alliance is a top choice for investors looking to diversify their portfolios with gold and other precious metals. The company offers a wide range of products and services, including Precious Metals IRAs, direct purchases, and extensive educational resources.

Their strong BBB rating and commitment to transparency and customer satisfaction make them a reliable option for both new and experienced investors.

Whether you’re looking to establish a Gold IRA or purchase precious metals for personal possession, Gold Alliance is well-equipped to help you achieve your investment goals.

Their knowledgeable team and excellent customer service make the process of investing in precious metals straightforward and hassle-free.

As with any investment decision, it’s essential to conduct your research and consult with a financial advisor to determine if investing in precious metals is the right choice for your financial situation.

If you’re interested in investing in precious metals, or starting a Gold IRA, see why Goldco is our top choice for the year – get their free investing kit below:

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