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Last Updated on November 7, 2023

In the ever-evolving world of investments, the allure of precious metals like gold remains timeless.

With economic uncertainties and market volatilities, many investors turn to gold as a safe haven.

Among the myriad of options available for gold investment, the American Gold Reserve emerges as a potential choice for those looking to diversify their portfolios.

Are they worth considering when it comes to buying precious metals? We’ll break down everything you need to know about American Gold Reserve below, to help you make an informed decision.

Key Highlights

  • Diverse Product Offerings: American Gold Reserve stands out with its extensive range of precious metals products, catering to both novice and experienced investors. From pre-1933 rare coins to modern bullion and foreign coins, there’s something for every investor’s taste and strategy.
  • Educational Resources: The company places a strong emphasis on investor education. With a wealth of articles, insights, and market updates available on their websites, investors are equipped with the knowledge they need to make informed decisions in the dynamic world of precious metals.
  • Transparency Concerns: While the company offers a plethora of products and resources, potential investors should be aware of the lack of transparency in certain areas, such as pricing and storage solutions. Direct communication with the company is often required to get a clear picture of these aspects.

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What is American Gold Reserve?

American Gold Reserve is a company that specializes in providing a variety of precious metals products to investors and collectors. With a focus on gold and silver, the company aims to offer valuable options for those looking to diversify their investment portfolios or add unique and valuable items to their collections. Here’s a more detailed look at what American Gold Reserve is all about:

1. Company Background and History

  • Establishment: American Gold Reserve was established with the goal of helping individuals invest in precious metals. The company operates primarily through its online presence, with two main websites that offer information and services related to precious metals investment.
  • Years of Experience: The company claims to have a rich history in the industry, with one website touting 17 years of experience and the other boasting more than 30 years of combined industry prowess. However, a deeper dive reveals that the company was officially incorporated in 2016, making it relatively young in the precious metals market.
  • Incorporation and Ownership: Headquartered in Houston, Texas, the American Gold Reserve operates as a limited liability company (LLC). The key stakeholders include Brandon J. McDaniel, Jounte A. McDaniel, and Kimberly D. Poulard.

2. Range of Products

  • Gold and Silver: The company’s primary focus is on gold and silver products, including coins, bullion, and rare collectible items. These products are sourced from various mints and suppliers, ensuring a diverse range of options for customers.
  • Precious Metals IRAs: In addition to direct sales of precious metals, American Gold Reserve also provides assistance for individuals looking to include precious metals in their Individual Retirement Accounts (IRAs), offering guidance on rollovers and product selection.

3. Educational Resources

  • Investor Education: Recognizing the importance of informed investing, American Gold Reserve provides a variety of educational resources on its websites. These resources aim to educate both new and experienced investors on the nuances of precious metals investing, market trends, and investment strategies.
  • Market Insights: The company also offers regular updates and insights on the precious metals market, helping investors stay informed about current trends and potential opportunities.

4. Customer Service and Support

  • Personalized Assistance: American Gold Reserve emphasizes personalized customer service, with a team of representatives available to assist customers with their inquiries, product selections, and investment decisions.
  • Transparency and Integrity: While there have been mixed reviews about the company’s transparency and sales tactics, American Gold Reserve states that it is committed to providing honest and straightforward services to its customers.

5. Online Presence and Accessibility

  • User-Friendly Websites: The company’s websites are designed to be user-friendly, providing easy navigation and access to product listings, educational resources, and customer support.
  • Direct Communication: Potential customers and investors can reach out to the company directly through the contact information provided on the websites, ensuring direct communication and personalized assistance.

American Gold Reserve positions itself as a resource for individuals looking to explore the world of precious metals investing, offering a range of products, educational resources, and customer support to guide them through the process. Whether you are a seasoned investor or new to precious metals, American Gold Reserve aims to provide the tools and information needed to make informed investment decisions.

Products Offered by American Gold Reserve

gold bars and coins

When considering an investment in precious metals, the range and quality of products offered by a dealer play a pivotal role in the decision-making process. American Gold Reserve presents a selection that caters to both novice and seasoned investors. Here’s a deeper dive into their offerings:

1. Pre-1933 American Rare Coins and Bullion

  • Historical Significance: These coins hail from a time before the U.S. left the gold standard in 1933. They not only hold intrinsic value due to their gold content but also carry historical and numismatic value.
  • Collector’s Delight: For collectors, these coins offer a glimpse into the past, representing different eras of American history and coinage design.

2. Modern American Rare Coins and Bullion

  • Contemporary Appeal: These are coins minted after 1933, offering modern designs and high purity levels. They are often more readily available and can be a more affordable entry point for new investors.
  • Investment Potential: Given their purity and recognition, modern American coins can be an excellent choice for those looking to add gold to their investment portfolios.

3. Foreign Coins and Bullion

  • Diverse Range: This category allows investors to diversify their holdings with coins from different countries. Each coin carries its own history, design, and value proposition.
  • Global Perspective: Investing in foreign coins provides a global perspective to one’s portfolio, hedging against regional economic downturns.

4. American Gold Eagles

  • Denominations: These coins are available in various denominations, including $5 10-ounce, $10 quarter-ounce, $25 one-half ounce, and $50 one-ounce. This flexibility allows investors to choose based on their budget and investment goals.
  • Popularity: As one of the most recognized gold coins worldwide, the American Gold Eagles are often the go-to choice for both investors and collectors.

5. Silver Offerings

While the primary focus of American Gold Reserve is on gold products, they haven’t overlooked the potential of silver. Silver, often dubbed the “poor man’s gold,” offers an affordable entry point for those new to precious metals investing.

  • Versatility: Silver is used in various industries, from electronics to medicine, ensuring its demand remains consistent.
  • Investment Strategy: Given its lower price point compared to gold, silver allows investors to buy in larger quantities, potentially reaping significant rewards during market upswings.

American Gold Reserve offers a diverse range of products catering to different investment strategies and goals. Whether you’re a history enthusiast, a seasoned investor, or someone just starting their journey into precious metals, there’s likely something in their catalog that will catch your eye.

Pricing and IRA Information

documents from the goldco investing kit

Navigating the financial landscape of precious metals can be intricate, especially when it comes to pricing and investment vehicles like IRAs.

  • Pricing Transparency: One of the challenges potential investors might face with American Gold Reserve is the lack of transparent pricing on their website. To get a clear picture of the costs, direct communication with the company is essential.
  • IRA Offerings: The company’s approach to precious metals IRAs is somewhat unique. While they list “IRA rollovers and gold and silver starter packages” on their website, further details are scant. A direct call to the company reveals that they don’t offer a dedicated precious metals IRA. Instead, they guide investors through the process of establishing an IRA with a custodian of the investor’s choice, facilitating rollovers and funding with purchases from American Gold Reserve.

Storage and Educational Materials

When it comes to investing in precious metals, two critical aspects that often get overlooked are the storage solutions and the availability of educational materials. Both these elements play a significant role in ensuring a smooth and informed investment journey. Let’s delve deeper into these aspects as offered by American Gold Reserve.

1. Storage Solutions

  • Importance of Secure Storage: Investing in physical gold or silver means you’ll need a safe place to store it. Proper storage ensures the safety of the investment against theft, damage, or loss.
  • American Gold Reserve’s Offerings: While American Gold Reserve deals in precious metals, the company does not provide explicit details about storage solutions on its website. This lack of information means potential investors need to inquire directly or seek third-party storage solutions.
  • Depositories and Vaults: Some investors prefer using specialized depositories or vault services that offer high-security storage solutions specifically designed for precious metals. These facilities often provide both segregated and non-segregated storage options.
  • Home Storage: While some investors choose to store their precious metals at home in safes or secure storage areas, it’s essential to consider insurance, security, and the potential risks associated with home storage.

2. Educational Materials

  • Empowering Investors: Knowledge is power, especially in the world of investments. American Gold Reserve recognizes this and offers a range of educational materials to empower both novice and seasoned investors.
  • Website Resources: The company’s websites are rich in articles, insights, and updates about the precious metals market. These resources cover topics ranging from the basics of investing in gold and silver to advanced strategies and market trends.
  • Benefits of Education: For new investors, understanding the nuances of precious metals investing can be daunting. By providing educational materials, American Gold Reserve helps investors make informed decisions, understand market dynamics, and navigate potential challenges.
  • Staying Updated: The precious metals market, like any other investment market, is dynamic. Regular updates and insights from American Gold Reserve ensure that investors stay informed about current market conditions, price fluctuations, and potential investment opportunities.

While American Gold Reserve offers a plethora of educational resources, potential investors should be proactive in seeking information about storage solutions. Ensuring the safety of one’s investment and staying informed are crucial steps in the precious metals investment journey.

Shipping, Returns, and Refunds

The logistics of acquiring and potentially returning your investments are aspects that cannot be overlooked.

  • Shipping Details: The company’s website is devoid of any concrete information regarding shipping methods or associated fees. This lack of transparency means potential investors need to inquire directly to understand the logistics and costs.
  • Return and Refund Policies: American Gold Reserve has an arbitration agreement in place, indicating that any disputes will be resolved outside of the traditional court system. Their terms and conditions, however, do provide some clarity on returns. Customers can return products within 30 days of receipt if dissatisfied, ensuring a full refund. But, as with any investment, it’s crucial to be aware of market fluctuations that might affect product availability and pricing.

Ratings and Customer Feedback

Understanding the experiences of previous customers can provide valuable insights into a company’s operations and customer service.

  • Better Business Bureau (BBB): American Gold Reserve is not accredited by the BBB. The company has a low customer review rating on the BBB website, with several complaints closed in the last few years. This could be a red flag for potential investors.
  • Google Reviews: The company has a slightly better rating on Google, but the reviews are mixed. Some customers report positive experiences, while others mention high-pressure sales tactics and issues with product pricing.
  • Common Complaints: A recurring theme in the negative reviews is the feeling of a “bait-and-switch” tactic, where customers are upsold to more expensive products than they initially inquired about.

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Conclusion and Final Thoughts

In wrapping up our comprehensive review of American Gold Reserve, here are the key takeaways:

  • Transparency Issues: The company’s lack of transparency in pricing, product listings, and shipping details could be a potential concern for investors.
  • Educational Resources: On a positive note, American Gold Reserve provides a variety of educational materials, which can be beneficial for both new and experienced investors in precious metals.
  • Customer Service: The mixed customer reviews highlight the importance of proceeding with caution and conducting thorough research before making any investment decisions.


To address some of the common queries potential investors might have, here are a few frequently asked questions:

  1. Does American Gold Reserve offer a precious metals IRA?
    • The company assists investors in establishing an IRA through a custodian of their choice and facilitates rollovers and purchases.
  2. Can I purchase products directly from the American Gold Reserve website?
    • The company does not offer online purchasing. Potential buyers need to call the company directly for product information and transactions.
  3. What types of products does American Gold Reserve offer?
    • The company offers a range of precious metals products, including pre-1933 and modern American rare coins, foreign coins, and American Gold Eagles.