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Last Updated on December 23, 2023

When it comes to investing, diversification is a vital principle. Precious metals like gold and silver are an integral part of a balanced portfolio and provide a hedge against inflation and economic downturns.

One company that has emerged as a prominent player in this industry is Advantage Gold.

This article presents a comprehensive review of Advantage Gold, focusing on their products, services, pricing, and reputation in the market.

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What is Advantage Gold?

Advantage Gold is a United States-based precious metals firm that specializes in gold and silver investments, including Individual Retirement Accounts (IRAs) backed by these metals.

They have gained a reputation for their dedication to customer education and service, helping investors understand the potential benefits and risks associated with precious metals investing.

Advantage Gold is considered one of the industry leaders in precious metal IRA rollovers.

Who Owns Advantage Gold?

Advantage Gold was co-founded by Adam Baratta and Kirill Zagalsky. Baratta, a renowned author on precious metals, and Zagalsky, with his strong background in finance and investment services, combine their expertise to offer a comprehensive suite of services that cater to the unique needs of precious metal investors.

Advantage Gold Products and Services

a screenshot of the Advantage Gold homepage

Advantage Gold offers an extensive range of products and services for both first-time and experienced precious metal investors. They specialize in providing solutions for investing in physical gold and silver, with particular emphasis on individual retirement accounts (IRAs).

Here is a deeper look into their offerings:

Gold IRAs

A Gold Individual Retirement Account (IRA) is a type of self-directed retirement account that allows investors to hold physical gold as a part of their retirement savings. Advantage Gold is well-known for its Gold IRA services, providing comprehensive assistance at every step:

  • Account Setup: Advantage Gold manages the setup of your Gold IRA, handling all necessary paperwork and ensuring a smooth and efficient process.
  • Gold Selection: The company offers a wide variety of IRS-approved gold bullion coins and bars, helping you choose the right investment for your retirement account.
  • Secure Storage: Advantage Gold works with trusted custodians and IRS-approved depositories to ensure the secure storage of your physical gold.
  • Account Management: Advantage Gold provides ongoing assistance and account management, helping you monitor and manage your Gold IRA efficiently.

Silver IRAs

Much like the Gold IRA, Advantage Gold also provides Silver IRA services, offering another layer of diversification for investors. Similar to their gold services, they offer:

  • Account Setup: The company manages the setup of your Silver IRA, streamlining the process for your convenience.
  • Silver Selection: Advantage Gold offers a variety of IRS-approved silver bullion coins and bars, helping you make the right choice for your investment needs.
  • Secure Storage: Your silver investment is stored in secure, IRS-approved depositories, ensuring the safety of your assets.
  • Account Management: Advantage Gold provides continued support for the management of your Silver IRA.

Direct Sales

For investors interested in owning physical gold and silver outside of an IRA, Advantage Gold also offers direct sales of these precious metals. Their offerings include:

Custodian Options

When it comes to storing your precious metals, Advantage Gold offers a variety of custodian options. This allows investors to select a storage solution that best fits their needs:

  • Multiple Custodians: Advantage Gold works with a variety of industry-leading custodians. This allows for flexibility in choosing a custodian that aligns with your requirements.
  • Secure Storage: All custodians partnered with Advantage Gold offer secure, insured storage solutions, ensuring your investments are safely stored.
  • Segregated Storage: For investors who prefer their assets to be stored separately from others, Advantage Gold offers the option of segregated storage with select custodians.

Each of these services offered by Advantage Gold is designed with the investor’s needs in mind. Whether you’re a novice investor just starting your journey in precious metals or an experienced one looking for new opportunities, Advantage Gold has options to fit your needs.

Advantage Gold’s Pricing and Fees

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When considering a precious metals firm for investment, understanding its pricing and fees is crucial. It’s important to note that these costs can vary depending on factors such as the type and size of the investment, market conditions, and administrative needs.

Let’s delve deeper into the pricing and fee structure of Advantage Gold.

Initial Setup Fees

When establishing a Gold or Silver IRA with Advantage Gold, there is an initial setup fee. This fee covers the administrative costs associated with setting up your new self-directed IRA. The exact amount can vary and should be confirmed directly with the company.

Annual Administrative Fees

In addition to the initial setup fee, there are annual administrative fees associated with maintaining your IRA. These fees cover the ongoing administrative work performed by the custodian, including record keeping, IRS reporting, and more. Advantage Gold offers a flat annual fee for this service, making it easy to understand and predict your costs year-to-year.

Storage Fees

The physical gold or silver in your IRA needs to be stored in a secure, IRS-approved depository. This storage comes with an associated annual fee, which varies depending on the chosen storage facility and whether you opt for segregated or commingled storage.

Direct Purchase Costs

For those interested in direct purchase of gold or silver, the cost will depend on the current market price of the precious metals at the time of purchase. It’s worth noting that Advantage Gold offers competitive pricing for gold and silver bullion, based on the live spot prices.

Shipping and Insurance

When purchasing precious metals directly, there may be additional fees for shipping and insurance to ensure your investment reaches you safely. The exact cost will depend on the size and value of your order.

It’s essential to discuss all potential fees with an Advantage Gold representative to fully understand the costs associated with investing. While their fee structure is transparent and straightforward, each investor’s situation is unique, and individual costs may vary. The overall fees and costs are competitive with other firms in the industry, and Advantage Gold’s commitment to transparency means you won’t be surprised by hidden fees.

Pros & Cons of Advantage Gold


Advantage Gold has a variety of strengths, as evidenced by their strong reputation and positive customer feedback.

1. Extensive Educational Resources:

  • Advantage Gold places heavy emphasis on investor education. Their belief is that an informed investor makes better decisions.
  • They offer a wealth of educational resources, including a free Gold IRA guide, webinars, and informative blog posts.

2. Exceptional Customer Service:

  • The company has gained a strong reputation for their customer service.
  • Their team is knowledgeable, approachable, and responsive, helping investors navigate their investment journey.
  • They offer a personalized approach, recognizing that each investor’s needs and goals are unique.

3. Wide Variety of Products:

  • Advantage Gold provides a broad selection of gold and silver products, allowing for diversification within your precious metals portfolio.
  • Their product offerings include IRS-approved bullion bars and coins for IRAs, as well as numismatic coins for collectors.


While Advantage Gold has many positive attributes, there are a few potential downsides to consider.

1. Limited Online Transaction Capabilities:

  • Some investors may find Advantage Gold’s transaction process less convenient because they primarily operate through phone communication.
  • Unlike some competitors who offer complete online transaction capabilities, Advantage Gold requires investors to call in to make transactions.

2. Fees:

  • While their fee structure is flat and straightforward, it may be higher compared to some other firms, particularly for larger accounts.

3. No Crypto or Other Metal Options:

  • Advantage Gold specializes in gold and silver investments. If you’re interested in other precious metals (like platinum or palladium) or digital assets like cryptocurrencies, you’ll need to look elsewhere.

In conclusion, the pros of Advantage Gold largely outweigh the cons, especially for investors who prioritize education, customer service, and a wide selection of gold and silver products. However, the cons could be significant for certain investors, and it’s crucial to consider these factors when choosing a precious metals investment company.

Ratings and Reviews

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BBB Rating

Advantage Gold has an A+ rating from the Better Business Bureau (BBB), the highest possible rating. This rating reflects the company’s commitment to resolving customer complaints and its adherence to ethical business practices.


On TrustPilot, Advantage Gold holds an excellent rating, with 1,517 reviewers weighing in. Customers frequently praise the company’s customer service and the ease of setting up and managing their IRAs.


Reviews on ConsumerAffairs are generally positive. Advantage Gold receives recognition for its transparency, informative approach, and friendly service.

What Customers are Saying

Many customers appreciate Advantage Gold’s educational approach, which helps them make informed decisions. The quality of customer service is often highlighted in the reviews, with customers praising the company’s responsiveness and helpfulness.

Here are just a few of the quotes we found from customers via TrustPilot:

Very pleased with my experience. I spoke with several different companies and I found Paul and the staff at Advantage Gold to be the best for me. Paul and his team are accessible, and they took the time to follow-up and answer all of my questions. They are patient with my questions, professional in their responses and knowledgeable in their field.

Very smooth IRA rollovers. Charlie with Advantage Gold assisted me with a couple IRA rollovers. Very smooth process. Charlie has always been very helpful and readily available for questions. Highly recommend!

James was knowledgeable, engaging, and kept his commitments. I would work with him again. The transparency of what they do is assuring for these transactions.

For someone who does not understand fully the precious metal industry, Paul educated and helped me through the process every step of the way. He went above and beyond explaining until I felt comfortable with the knowledge he was providing. Thank you, Paul!

Is Advantage Gold Legit or a Scam?

When making any financial decision, particularly in the realm of investments, it’s important to discern the legitimacy of the company in question. As far as Advantage Gold is concerned, the answer is clear: Advantage Gold is a legitimate precious metals firm.

Several factors contribute to establishing Advantage Gold as a reputable and trustworthy company in the industry:

1. Industry Accreditations and Affiliations:

Advantage Gold is a fully accredited business with the Better Business Bureau (BBB) and maintains an A+ rating. They are also a verified dealer with the American Numismatic Association (ANA), which signals their commitment to ethical business practices in the numismatic community.

2. Positive Customer Reviews:

Across multiple review platforms, such as TrustPilot and ConsumerAffairs, Advantage Gold has garnered overwhelmingly positive reviews. Customers often commend the company’s excellent customer service, the educational resources provided, and the seamless setup process of their precious metal IRAs.

3. Transparent Business Practices:

Transparency is a key indicator of a company’s legitimacy, and Advantage Gold scores highly in this regard. They have a straightforward fee structure and do not shy away from educating their customers about both the potential rewards and risks associated with precious metal investments.

4. Regulatory Compliance:

Advantage Gold adheres to the rules set by the Internal Revenue Service (IRS) for precious metals IRAs. They only deal in IRS-approved gold and silver bullion for their IRAs, and they use IRS-approved depositories for storage. Their strict compliance with these regulations further underscores their legitimacy.

5. Experienced Leadership:

The co-founders of Advantage Gold, Adam Baratta and Kirill Zagalsky, are experienced professionals in the field of precious metals and finance. Their expertise and leadership have guided the company towards its reputation as a leading precious metals firm.

Advantage Gold is a legitimate and reputable precious metals firm, not a scam. They have a proven track record, are compliant with industry regulations, and are highly rated by their customers. As with any investment decision, however, it’s crucial to conduct your research and due diligence, and consulting with a financial advisor may be beneficial.

Final Thoughts

Overall, Advantage Gold offers a comprehensive range of services for those interested in investing in gold and silver, whether directly or through an IRA. Their focus on customer education and service is a standout feature. While their fees might be higher than some competitors, especially for larger accounts, their reputation and customer reviews indicate a high level of customer satisfaction.

However, as with any investment, it’s important to conduct your research and understand the risks involved. Precious metals, while a valuable diversification tool, should be part of a balanced and well-considered investment portfolio. Consulting with a financial advisor before making investment decisions is always a good practice.

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