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Last Updated on December 23, 2023

The world of precious metals investing can appear complex to the uninitiated. Gold and silver are viewed by many as hedges against inflation, providing financial stability and diversity.

Among the many online dealers available today, GoldDealer.com is one of the platforms that strive to offer comprehensive services to both new and experienced investors.

This article aims to provide an unbiased and thorough review of GoldDealer.com, taking into account its products, advantages, potential cons, fees, and customer feedback from various reputable sources.

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What is GoldDealer.com?

Established in 1980, GoldDealer.com (also known as California Numismatic Investments, or CNI) is a precious metals dealer with a strong online presence. The company prides itself on being one of the largest dealers in gold, silver, platinum, and palladium in the United States.

Besides its significant online customer base, GoldDealer.com also maintains a brick-and-mortar store in Inglewood, California, which has been its home for over four decades.

What Products Does GoldDealer.com Offer?

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GoldDealer.com offers a broad spectrum of precious metal products, providing both new and experienced investors with numerous investment opportunities. The two primary categories that the platform deals in are bullion and certified rare coins.


GoldDealer.com’s bullion offerings extend to a vast variety of products in gold, silver, platinum, and palladium. The platform facilitates the acquisition of these precious metals in different forms, such as bars and coins, to cater to diverse investment strategies and preferences.

  • Gold Bullion: Investors seeking to purchase gold can find a comprehensive selection of gold bars and coins from numerous prestigious mints worldwide. These include American Gold Eagles and Buffaloes, Canadian Gold Maple Leafs, South African Krugerrands, and other internationally recognized bullion coins. Gold bars from various reputable refineries like PAMP Suisse, Credit Suisse, and the Royal Canadian Mint are also available in multiple sizes, ranging from 1 gram to 1 kilogram.
  • Silver Bullion: Similarly, GoldDealer.com provides a significant assortment of silver bullion. This includes popular silver coins such as American Silver Eagles, Canadian Silver Maple Leafs, and Australian Silver Kangaroos. Silver bars and rounds from recognized mints and refineries are also available in sizes ranging from 1 ounce to 100 ounces.
  • Platinum and Palladium Bullion: In addition to gold and silver, GoldDealer.com also offers platinum and palladium products. These include coins like the American Platinum Eagle and the Canadian Palladium Maple Leaf, as well as bars from well-established refineries.

Certified Rare Coins

In addition to bullion, GoldDealer.com offers a remarkable selection of certified rare coins. These coins have been authenticated and graded by renowned services like the Professional Coin Grading Service (PCGS) and the Numismatic Guaranty Corporation (NGC), ensuring their quality and authenticity. Certified coins can serve both as a form of investment and a collector’s item, providing tangible value beyond the intrinsic value of their metal content.

Among GoldDealer.com’s inventory are pre-1933 U.S. gold coins, which offer historical and numismatic appeal. Morgan and Peace silver dollars, renowned for their classic designs, are also available. These certified coins provide a unique investment opportunity due to their limited supply and potential collector demand.

The vast array of products available on GoldDealer.com means that the platform caters to a wide range of investor interests, from those seeking straightforward bullion investment to numismatists interested in the historical and collectible aspects of rare coins.

What We Like About GoldDealer.com

Navigating the precious metals market can be daunting, particularly for new investors. GoldDealer.com offers various features that help to ease this process, promoting transparency, customer education, and choice. Here are some reasons why we appreciate this platform:

  1. Competitive Pricing: In any investment, the price you pay for your assets is a significant factor in determining your returns. GoldDealer.com stands out for its competitive pricing, often offering lower rates than several other online dealers. The company also maintains transparency in its pricing. It provides live spot prices for gold, silver, platinum, and palladium on its website, ensuring customers know they’re getting a fair deal in line with market rates. This commitment to price transparency can give investors confidence in their purchases.
  2. Large Selection of Bullion and Certified Rare Coins: The extensive variety of products available on GoldDealer.com is another reason we like this dealer. Regardless of whether you’re a first-time investor looking to buy gold bullion coins or a seasoned numismatist in search of rare, graded coins, you’ll likely find what you need. By offering products from mints across the globe and a selection of certified coins, GoldDealer.com caters to a wide array of investment strategies and collector interests.
  3. IRA-Approved Precious Metals: GoldDealer.com’s range of IRA-approved precious metals is a significant benefit for retirement-focused investors. The option to hold physical gold, silver, platinum, or palladium in a self-directed IRA provides an alternative to traditional retirement assets like stocks and bonds. GoldDealer.com simplifies this process by clearly marking which of its products are IRA-eligible.
  4. Educational Resources: GoldDealer.com doesn’t just sell precious metals; it also provides valuable information to help customers make informed decisions. The platform’s educational resources, which include an informative blog and a regularly updated market commentary, are invaluable for both novice and seasoned investors. By educating its customers, GoldDealer.com demonstrates a commitment to helping investors understand the market and make decisions that align with their financial goals.
  5. Smooth and Easy Precious Metals Buying Process: The ease of purchasing precious metals on GoldDealer.com is another positive aspect. The website is well-organized, allowing customers to browse different categories of products conveniently. Customers can place their orders online or over the phone, providing flexibility based on personal preference. The company also offers secure shipping with insurance, ensuring that your investment is protected during delivery.

In summary, GoldDealer.com’s competitive pricing, wide product selection, IRA-approved metals, educational resources, and streamlined buying process make it a robust platform for anyone interested in investing in precious metals.

Potential Cons About GoldDealer.com

  1. Some Complaints About Unresponsive Staff: While many customers report positive interactions with GoldDealer.com’s staff, there have been some complaints about unresponsive or slow customer service.
  2. Some Complaints About Lack of Transaction Updates: A few customers have reported a lack of communication regarding transaction updates, which could potentially cause anxiety for investors who prefer more frequent updates.

GoldDealer.com Precious Metals IRA

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An individual retirement account (IRA) that includes precious metals can be a valuable addition to an investor’s portfolio, providing diversification and a hedge against economic volatility. GoldDealer.com facilitates the inclusion of precious metals in your IRA, offering a range of IRA-approved gold, silver, platinum, and palladium products.

The company’s products that are eligible for inclusion in an IRA are clearly marked, simplifying the selection process for investors. These typically include various forms of bullion coins and bars, such as American Gold Eagles, Canadian Silver Maple Leafs, and bars from recognized refineries like PAMP Suisse.

Investors should note that GoldDealer.com, while providing the physical precious metals for your IRA, does not serve as the IRA custodian. The Internal Revenue Service (IRS) requires that a qualified trustee or custodian hold the IRA assets. As such, investors must first open a self-directed IRA with a separate custodian before making their precious metals purchase through GoldDealer.com. The custodian will then manage the storage of the precious metals in a secure depository.

GoldDealer.com assists in this process by collaborating with several IRA custodians. This facilitates a smooth transfer process once the precious metals are purchased. However, the dealer does not dictate which custodian an investor must use, thus allowing for personal preference and individual research in the selection process.

Additionally, GoldDealer.com offers a step-by-step guide on its website to setting up a precious metals IRA, making it easy for investors to understand the process. The company’s staff are also available to assist with any questions or concerns that might arise during the process.

In summary, while GoldDealer.com doesn’t function as an IRA custodian, it offers comprehensive support for those wishing to incorporate precious metals into their IRAs. Its IRA-eligible products, relationships with custodians, and dedication to educating investors make it an appealing choice for those considering this investment route.

IRA Fees

GoldDealer.com itself does not charge IRA fees, but these will be levied by the selected custodian and the depository. As such, the overall IRA fees will vary depending on the individual investor’s chosen partners for these services. It’s crucial for investors to discuss these costs with their chosen custodian and depository.

Rankings, Complaints, and Customer Reviews

  • Better Business Bureau (BBB)

At the time of writing, GoldDealer.com holds an A+ rating from the BBB, the highest rating possible. This rating reflects the company’s commitment to resolving customer complaints and its overall reliability and integrity.

  • Business Consumer Alliance (BCA)

The BCA has awarded GoldDealer.com with an AAA rating, their highest possible rating. This evaluation considers factors like transparency, honesty in advertising, and customer experience.

  • TrustLink

With a high volume of customer reviews, GoldDealer.com currently holds a 4.5/5 rating on TrustLink. The majority of customers praise the company’s service, product selection, and pricing.

  • Ripoff Report

As of now, there are minimal complaints about GoldDealer.com on Ripoff Report, which suggests a relatively low level of customer dissatisfaction.

Final Thoughts

In conclusion, GoldDealer.com appears to be a reliable and respected precious metals dealer with over four decades of industry experience. The platform’s vast selection of products, competitive pricing, and IRA-friendly offerings make it appealing to many investors.

While some customers have raised concerns about customer service and communication, the overwhelmingly positive reviews on multiple platforms indicate that these issues are likely exceptions rather than the norm.

However, as with any investment, potential customers should thoroughly research and consider their options before making a decision.

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