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Last Updated on December 4, 2023

Investing in precious metals like gold and silver has been a popular choice for centuries. With the advent of the internet, buying these metals has become more accessible than ever.

However, with so many options available, it can be challenging to identify the best place to buy gold and silver online.

In this comprehensive guide, we’ll explore some of the top online dealers for purchasing gold and silver.

1. Goldco

#1 for Gold IRAs
#1 Rated Gold IRA Company
9.8/10Our Score

Goldco has some of the highest marks across the industry for customer service and integrity, including an A+ Rating from the Better Business Bureau.

  • A+ Rating from Better Business Bureau 
  • AAA Rating from Business Consumer Alliance
  • Get up to $10,000 in Free Silver with Qualifying Purchase
  • Easy 3-Step Process to Get Started

"The crew at Goldco are professional and accommodating, extremely helpful and very easy to work with. My service rep, Tony Pino, was always available and willing to answer/explian any questions. Highly recommend them." -Mark G.

Goldco, a prominent player in the precious metals industry, offers a range of services and has established a strong reputation. Here’s a detailed look at Goldco, formatted with markdown and bullet points for clarity:

Company Highlights

  • Location and Experience: Based in the Los Angeles area, Goldco has over a decade of experience.
  • Specialization: Focuses on helping customers protect their retirement savings through precious metals.

Services and Expertise

  • Personalized Assistance: Offers guidance from Precious Metals Specialists for both IRA investments and direct purchases.
  • Comprehensive Service: Ensures a seamless process from start to finish, catering to both new and seasoned investors.

Reputation and Recognition

  • Endorsements: Recommended by well-known media figures like Sean Hannity and Chuck Norris.
  • Unique Position: The only precious metals company endorsed by these media leaders.

Customer Satisfaction and Accreditation

  • Ratings: Boasts an A+ rating from the Better Business Bureau and a Triple-A rating from the Business Consumer Alliance.
  • Customer Reviews: Over 5,000 five-star reviews, highlighting their commitment to customer satisfaction.

Buy Back Program

  • Flexibility: Offers a program to buy back precious metals from customers.
  • Security: Guarantees the highest price, adding a layer of security for investors.

Mission and Customer Focus

  • Financial Security: Aims to help Americans achieve financial security through precious metals.
  • Investment Simplification: Focuses on making precious metal investment easy and accessible.

Business Growth and Industry Awards

  • Expansion: Significant growth, including a tripling of staff and over $2 billion in gold and silver placements.
  • Recognition: Featured on Inc. 5000’s list for seven consecutive years and received accolades for customer service and business growth.

In summary, Goldco’s blend of expertise, personalized service, and strong industry standing makes it a noteworthy choice for those interested in investing in precious metals, particularly for retirement savings.

2. Augusta Precious Metals

Augusta Precious Metals
9.8/10Our Score

Want to Purchase Gold with Your IRA or 401k?

Here's Why We Recommend Augusta Precious Metals:

  • A+ Rating and Zero Complaints Registered with Better Business Bureau 
  • No High-Pressure Sales Tactics
  • Welcome Webinar from Harvard-Trained Economist
  • Simple 3-Step Process to Get Started

"I diversified my retirement with precious metals from Augusta. You can count on them."

-Joe Montana, Hall of Fame Quarterback

Augusta Precious Metals is renowned for its transparent pricing and educational resources. They offer personalized services, ensuring that each customer’s investment needs are met. Augusta is particularly noted for its commitment to customer education, helping investors make informed decisions.

Gold IRA Services

  • Introduction to Self-Directed IRA: Augusta Precious Metals provides an opportunity to invest in gold and silver through a Self-Directed IRA, as permitted by the 1997 Taxpayer Relief Act.
  • Diversification and Security: They emphasize the importance of diversifying retirement savings to hedge against potential economic downturns, inflation, and the devaluation of the U.S. dollar.
  • Simple Setup Process: Augusta Precious Metals simplifies the process of setting up a gold IRA, which includes creating a new IRA with a preferred custodian, funding the account, and purchasing gold or silver.
  • Preferred Custodians: They have vetted and selected top custodians for gold and silver IRAs, offering customers access to these custodians while also acting as a liaison.
  • Storage and Security: The company ensures secure storage of precious metals in the Delaware Depository, with $1 billion all-risk insurance and compliance with IRS regulations.

Cash Purchases of Gold and Silver

  • Direct Ownership: Augusta Precious Metals offers the option to purchase gold and silver coins and bars with cash, allowing customers to take physical possession of their metals.
  • Service and Delivery: They provide a high level of service, including free shipping, transit insurance, and secure, private delivery.
  • Control and Flexibility: Customers have the flexibility to manage and store their physical precious metals as they see fit, avoiding mainstream banking and digital records systems.
  • Benefits of Physical Ownership: Physical ownership of gold and silver can provide effective diversification, a hedge against inflation, and a way to mitigate the impact of economic turmoil.

Augusta Precious Metals stands out for its comprehensive approach to precious metals investment, offering both Gold IRA services and direct cash purchases. They emphasize the importance of diversification, security, and customer service, ensuring a straightforward and secure investment process. Their focus on customer education and support positions them as a reliable choice for those looking to invest in gold and silver.

3. American Hartford Gold

American Hartford Gold
Top Rated Gold and Silver Dealer
9.5/10Our Score

Interested in Working with AHG?

Here's Why We Recommend American Hartford Gold:

  • A+ Rating With BBB
  • 4-Time Inc. 5000 Winner
  • Ranked #1 Inc 5000
  • 5-Stars TrustPilot

"The only company I recommend for your gold and silver needs ." -Bill O'Reilly

1. Catalog of Gold Products

This page showcases American Hartford Gold’s variety of gold products, including coins and bars. The products are diverse, catering to different preferences and investment strategies. Each item is accompanied by detailed descriptions and images, providing a comprehensive view for potential investors.

2. Catalog of Silver Products

Similar to the gold catalog, this page displays an array of silver products available for purchase. The selection includes various silver coins and bars, each with specific details and imagery. This page is designed for investors interested in diversifying their portfolio with silver.

3. Gold IRA Retirement Accounts

This page focuses on Gold IRA retirement accounts, explaining how they can safeguard retirement savings against market volatility and inflation. It details the process of setting up a Gold IRA, the benefits of investing in gold, and the services provided by American Hartford Gold in this regard. The page emphasizes the stability and historical value of gold as an investment, especially for retirement planning.

Company Overview

American Hartford Gold is a company specializing in precious metals, offering a range of products and services designed for investors seeking to diversify their portfolios with gold and silver. Their offerings include a variety of gold and silver coins and bars, as well as Gold IRA retirement accounts.

Key Aspects of American Hartford Gold:

  1. Diverse Product Range: They provide a wide selection of gold and silver products, catering to different investment needs and preferences.
  2. Gold IRA Services: American Hartford Gold specializes in Gold IRA accounts, which allow individuals to include physical gold in their retirement portfolios. This service is particularly appealing to those looking to hedge against market volatility and inflation.
  3. Educational Resources: The company offers educational materials to help investors understand the benefits and processes involved in investing in precious metals.
  4. Customer Service: American Hartford Gold emphasizes strong customer service, assisting clients in every step of their investment journey, from selecting the right products to setting up a Gold IRA.
  5. Security and Compliance: They ensure that all gold and silver investments are stored securely and in compliance with IRS regulations, providing peace of mind to investors.
  6. Market Expertise: With expertise in precious metals and the financial market, American Hartford Gold positions itself as a knowledgeable partner for investors looking to add gold and silver to their investment portfolios.

In summary, American Hartford Gold offers a comprehensive suite of services and products for those interested in investing in gold and silver, whether for portfolio diversification or as part of a retirement strategy. Their focus on customer service, security, and market expertise makes them a notable player in the precious metals investment industry.


a gold bar from APMEX

APMEX is one of the largest online retailers of gold and silver. Their extensive inventory includes coins, bars, and rounds, catering to a diverse range of investment strategies. APMEX is known for its user-friendly website, competitive pricing, and fast, secure shipping.

Overview of APMEX Services and Products

  • Wide Range of Precious Metals: APMEX offers a diverse selection of gold, silver, platinum, and palladium products. This includes bullion, rare coins, and various numismatic items.
  • Accessibility and User Experience: The website is designed for easy navigation, making it straightforward for users to find and purchase precious metals.
  • Educational Resources: APMEX provides educational content to help customers understand the value of investing in physical gold and silver, and guides on how to make these investments.
  • Customer Satisfaction: They emphasize a commitment to customer satisfaction, backed by positive customer reviews and a high overall satisfaction rating.

Gold IRA and Silver IRA Services

  • Diversification through Precious Metals IRA: APMEX offers services for setting up Gold and Silver IRAs, allowing customers to diversify their retirement portfolios with precious metals.
  • Custodian Account Setup: They guide customers through the process of opening a custodian account, which is required for an IRA holding precious metals.
  • Funding and Purchasing: Assistance is provided in funding the account, including transferring or rolling over existing IRAs or 401(k)s, and in purchasing IRA-eligible bullion products.
  • IRA-Eligible Products: APMEX makes it easy to shop for IRA-approved products, meeting the minimum fineness requirements set by the IRS.
  • Partnerships with Trusted Custodians: APMEX has relationships with leading Precious Metal IRA Custodians and provides a list of these for customers to choose from.

APMEX stands out as a comprehensive provider of precious metals and related services. Their offerings range from a wide variety of products to specialized services like Gold and Silver IRAs. The emphasis on customer education, satisfaction, and ease of use makes APMEX a strong contender for those looking to invest in precious metals, whether for personal investment or as part of a retirement strategy.

Is it Safe to Buy Gold and Silver Online?

a man buys precious metals on his computer

The question of safety in purchasing gold and silver online is a significant concern for many investors. With the rise of e-commerce and digital transactions, buying precious metals online has become increasingly popular. However, this convenience also brings with it the need for caution and due diligence. Here’s an in-depth look at the safety aspects of buying gold and silver online:

Understanding the Risks

  • Counterfeit Products: The risk of encountering counterfeit gold and silver products is a primary concern. These can range from entirely fake items to those with only a thin coating of precious metal.
  • Online Scams: Scammers may set up fraudulent websites or offer deals that are too good to be true, aiming to exploit uninformed buyers.
  • Payment and Data Security: When transacting online, there’s always a risk of personal and financial data being compromised.

Measures to Ensure Safety

  • Choosing Reputable Dealers: Opt for well-known and established dealers with a strong track record. Look for dealers who are members of recognized industry organizations.
  • Reading Reviews and Testimonials: Customer reviews and testimonials can provide insights into the reliability and service quality of an online dealer.
  • Verifying Authenticity: Ensure that the dealer provides certificates of authenticity for their products. Some dealers also offer additional testing and verification services.
  • Secure Payment Options: Look for websites that offer secure, encrypted payment options to protect your financial information.
  • Insured Shipping: Choose dealers who provide insured shipping to protect your purchase during transit.

Benefits of Buying Online

  • Convenience: One of the biggest advantages is the convenience of browsing and purchasing from the comfort of your home.
  • Selection and Variety: Online dealers often have a wider selection of products compared to physical stores.
  • Competitive Pricing: Online platforms can offer more competitive pricing due to lower overhead costs.
  • Access to Information: Online resources allow for easier research and comparison of products and prices.

Best Practices for Online Purchases

  • Research Thoroughly: Spend time researching the products, the market prices, and the dealer’s background.
  • Understand the Return Policy: Be clear about the return policy in case the product does not meet your expectations or is found to be inauthentic.
  • Keep Records: Maintain records of your transactions, including communications with the seller, receipts, and shipping information.

Buying gold and silver online can be safe and rewarding if approached with caution and informed decision-making. By choosing reputable dealers, verifying product authenticity, and ensuring secure transactions, investors can confidently purchase precious metals online. As with any investment, education and vigilance are key to a successful and secure online buying experience.

Buying Gold and Silver with an IRA

a gold ira investing chart

Investing in gold and silver through an Individual Retirement Account (IRA) has become an increasingly popular way to diversify retirement portfolios. This method combines the long-term stability of precious metals with the tax advantages of an IRA. Here’s a detailed look at the process and benefits of buying gold and silver with an IRA:

Understanding Precious Metals IRAs

  • Types of IRAs: Precious metals can be included in various types of IRAs, including Traditional, Roth, SEP, and SIMPLE IRAs.
  • Eligible Precious Metals: Not all gold and silver products are eligible for an IRA. The IRS has specific requirements for purity and form. For example, gold must be 99.5% pure, and silver must be 99.9% pure.
  • Custodians and Storage: The IRS mandates that the precious metals in an IRA be held by a qualified custodian and stored in an approved depository. Self-storage of IRA metals is not permitted.

Setting Up a Precious Metals IRA

  • Choose a Custodian: Select an IRA custodian who specializes in or is familiar with precious metals. The custodian will handle the administrative aspects of the IRA.
  • Open an IRA Account: Open a self-directed IRA account through your chosen custodian.
  • Fund the IRA: You can fund your precious metals IRA through a rollover from an existing retirement account or through direct contributions.
  • Select Precious Metals: Choose the gold and silver products that meet the IRS criteria and complete your purchase through the IRA.

Benefits of a Precious Metals IRA

  • Diversification: Gold and silver can provide a hedge against inflation and economic downturns, diversifying your retirement portfolio.
  • Tax Advantages: Depending on the type of IRA, you can benefit from tax-deferred or tax-free growth of your investment.
  • Potential for Growth: While precious metals are often seen as a safe haven, they also have the potential for growth, especially in times of economic uncertainty.
  • Wealth Preservation: Gold and silver have historically maintained their value over the long term, making them suitable for wealth preservation.

Considerations and Risks

  • Volatility: Like any investment, the prices of gold and silver can be volatile.
  • Fees and Costs: There are fees associated with setting up and maintaining a precious metals IRA, including custodian fees, storage fees, and potential dealer markups.
  • Liquidity: While gold and silver are generally liquid assets, selling metals held in an IRA may take more time than selling assets from a traditional IRA.

Investing in gold and silver through an IRA can be a wise strategy for diversifying your retirement savings and protecting against economic volatility. It’s important to conduct thorough research, understand the associated fees, and comply with IRS regulations. Working with reputable custodians and dealers who specialize in precious metals IRAs can help ensure a smooth and compliant investment process.

Types of Gold and Silver You Can Buy Online

The online market for gold and silver is vast, offering a variety of products to suit different investment strategies and personal preferences. Understanding the types of gold and silver available online can help you make informed decisions about your investments. Here’s a comprehensive look at the common types of gold and silver you can purchase online:

Gold Products

  1. Gold Coins:
    • Bullion Coins: These coins are valued primarily for their precious metal content rather than their rarity or face value. Examples include the American Eagle, Canadian Maple Leaf, and South African Krugerrand.
    • Numismatic Coins: These are collectible coins, valued for their rarity, historical significance, and condition, in addition to their metal content.
  2. Gold Bars:
    • Bullion Bars: These bars come in various sizes, from 1 gram to 1 kilogram, and are a popular choice for large-scale investors due to their lower premiums over spot price.
    • Commemorative Bars: Often produced in limited quantities, these bars feature unique designs and can carry a higher premium.
  3. Gold Rounds:
    • Similar to coins but without a face value, rounds are produced by private mints and are available in various sizes and designs.

Silver Products

  1. Silver Coins:
    • Bullion Coins: Like gold, these coins are minted for their silver content. Popular examples include the American Silver Eagle and the Canadian Silver Maple Leaf.
    • Collectible Coins: These coins are sought after by collectors for their rarity, design, and historical value.
  2. Silver Bars:
    • Bullion Bars: Available in a range of sizes, silver bars are a cost-effective way to invest in silver, often carrying lower premiums than coins.
    • Art Bars: These are similar to commemorative gold bars, featuring unique designs and sometimes produced in limited editions.
  3. Silver Rounds:
    • These are similar to silver coins but are not legal tender. Rounds are produced in various designs and sizes, offering flexibility for investors and collectors.

Specialty Products

  • Proof Coins and Sets: These are high-quality coins, often with a mirror-like finish, minted in limited quantities and sold in special packaging. They are more expensive than regular bullion coins.
  • Certified Coins: These coins have been graded and certified by professional grading services for authenticity and condition, adding to their value.
  • Junk Silver: This term refers to old silver coins that have no numismatic value but are valued for their silver content. Examples include pre-1965 US dimes, quarters, and half dollars.

The variety of gold and silver products available online caters to a wide range of investors and collectors. Whether you’re interested in bullion for investment, numismatic pieces for collection, or diversifying your portfolio, there’s a product to suit your needs. It’s important to research and understand the different types of gold and silver products, their premiums, and market values to make informed purchasing decisions.

Tips for Avoiding Scams When Buying Gold and Silver Online

a scammer sells fake gold and silver in a dark alley

Investing in gold and silver online can be a wise financial move, but it also comes with the risk of scams. The anonymity and vastness of the internet can make it a breeding ground for fraudulent activities. Here are some essential tips to help you avoid scams when buying gold and silver online:

1. Research the Dealer

  • Check Credentials: Look for dealers who are members of well-known industry associations like the American Numismatic Association or the Professional Numismatists Guild.
  • Read Reviews and Testimonials: Search for customer reviews on independent platforms. Be cautious of dealers with numerous negative reviews or a history of complaints.
  • Verify Physical Address and Contact Information: Ensure the dealer has a legitimate physical address and reachable contact details.

2. Understand Market Prices

  • Know the Spot Price: Familiarize yourself with the current market (spot) prices of gold and silver. Be wary of prices significantly higher or lower than the market rate.
  • Compare Prices: Check prices from multiple sources to get a sense of what is reasonable.

3. Be Wary of High-Pressure Sales Tactics

  • Avoid Rush Decisions: Be cautious of sellers pressuring you to make quick decisions, claiming limited-time offers or scarcity of the product.
  • Sales Gimmicks: Be skeptical of free storage offers or too-good-to-be-true deals. These can be tactics to lure in unsuspecting buyers.

4. Check Product Authenticity

  • Ask for Certification: Ensure that the gold or silver is certified for its purity and weight.
  • Understand Return Policies: A reputable dealer will have a transparent return policy. This is crucial in case you need to return a product that doesn’t meet your expectations.

5. Secure Payment and Delivery

  • Use Secure Payment Methods: Opt for secure and traceable payment methods. Avoid wire transfers or cash payments to unknown sellers.
  • Insured and Trackable Shipping: Ensure the dealer offers insured and trackable shipping to protect your purchase during transit.

6. Avoid Overpaying for “Rare” Coins

  • Research Coin Values: If you’re buying collectible coins, research their market value and rarity. Some scammers may inflate the value of “rare” coins.
  • Seek Independent Appraisals: For high-value purchases, consider getting an independent appraisal.

7. Be Cautious with Online Auctions

  • Check Seller Ratings: If buying from online auction sites, check the seller’s ratings and feedback.
  • Read the Fine Print: Understand the terms of the auction, including return policies and authenticity guarantees.

8. Educate Yourself

  • Stay Informed: The more you know about gold and silver investing, the less likely you are to fall for scams. Educate yourself about the market, the products, and the common scams.

By conducting thorough research, understanding the market, and dealing with reputable sellers, you can significantly reduce the risk of falling victim to scams when buying gold and silver online. Always remember, if a deal seems too good to be true, it probably is.

gold ira investing kit blue


Investing in gold and silver online can be a rewarding venture if done correctly. By choosing reputable dealers like Goldco, Augusta Precious Metals, American Hartford Gold, and APMEX, and following safety tips, you can securely add precious metals to your investment portfolio. Remember, thorough research and a clear understanding of your investment goals are key to a successful precious metals investment journey.