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Last Updated on December 4, 2023

Investing in gold has remained a staple of wealth preservation and growth for centuries. Often seen as a safe haven during economic downturns, gold not only hedges against inflation and currency devaluation but also adds diversity to one’s investment portfolio.

In the USA, purchasing gold has never been easier, with options to buy online or in person.

This article focuses primarily on how to buy gold online in the USA, detailing reputable dealers, the online buying process, gold storage, and more.

How to Buy Gold in the USA Online

The advent of the digital age has revolutionized gold trading. Now, you can buy gold online in the USA at the click of a button. However, it is critical to know where to buy and how to safeguard your investments.

The first step is to identify a reputable gold dealer. Reputable dealers should be certified, offer secure transactions, and provide clear pricing. They should also have strong customer reviews and responsive customer service.

Once you’ve found a reliable dealer, you’ll need to create an account on their website. The sign-up process often requires personal information for identity verification. Following verification, you can then browse through the variety of gold options available, select the ones that suit your investment strategy, and add them to your shopping cart.

Lastly, the checkout process typically requires you to choose a payment method, which often includes wire transfer, check, credit/debit card, or sometimes even cryptocurrencies. Once payment is confirmed, the gold is either shipped to your address or a secured vault depending on your preference and the nature of the investment.

Best Online US Gold Companies

Purchasing gold online requires trusting the dealer you choose to work with. As such, picking a reputable and customer-oriented company is essential. Among the various online platforms available, three companies stand out due to their dedication to customer service, transparency, and product range: Goldco, Augusta Precious Metals, and Noble Gold.

1. Goldco

an offer of free silver from Goldco

Founded in 2006, Goldco (learn more) has rapidly become one of the leading providers of precious metals for IRAs (Individual Retirement Accounts). They offer a wide range of products, including gold, silver, platinum, and palladium, allowing for a diverse investment portfolio.

What sets Goldco apart is their focus on educating their customers. They provide an extensive library of resources, from basic investment guides to intricate economic analyses, enabling customers to make informed decisions.

Furthermore, Goldco provides outstanding customer service. Their team of experienced representatives is committed to building a long-term relationship with each customer. They are there to guide investors at every step, whether setting up a new IRA or discussing the possibility of a 401k rollover.

Goldco is also highly transparent about their fees and process, which contributes to their reputation as a trustworthy dealer. Their website clearly states all associated costs, so there are no surprises for investors down the line.

Augusta Precious Metals

the Augusta Precious Metals logo in a black frame

Since 2012, Augusta Precious Metals (learn more) has been a dedicated player in the gold and silver market. They are committed to providing their customers with a transparent and seamless gold-buying experience.

One thing that sets Augusta apart is their emphasis on customer education. They believe that an informed investor is a confident and successful investor. To this end, they provide a wealth of information and resources on their website.

Augusta’s team of professionals also offers a one-on-one customer experience. They work closely with each customer to help them understand the process and products and make the right decisions to meet their unique financial goals.

In addition to gold and silver bullion, Augusta Precious Metals offers a selection of premium gold and silver coins. They also facilitate the setup of precious metal IRAs, providing a long-term and secure investment option for retirement planning.

Noble Gold

Noble Gold logo inside a black frame

Noble Gold Investments (learn more) has built a reputation for their competitive pricing and exceptional product range. They offer an extensive selection of gold, silver, platinum, and palladium products, including exclusive, collectible gold coins.

Their unique offering, the “Royal Survival Packs,” are specially curated collections of precious metals tailored to different investment levels. These packs are designed for investors seeking a tangible and transportable hedge against economic instability.

Noble Gold is also well-known for their transparent and straightforward processes. They provide clear and detailed information about their products, pricing, and buying process, and their customer service team is always ready to answer questions and provide assistance.

In addition to selling precious metals, Noble Gold also provides secure storage options and can assist with setting up a Gold IRA, a valuable tool for retirement planning and wealth preservation.

Each of these companies – Goldco, Augusta Precious Metals, and Noble Gold – offers unique benefits and strengths. As always, investors should conduct thorough research and consider their individual financial goals before deciding where to buy gold. However, any of these three companies would be a solid starting point for anyone looking to invest in gold in the USA.

What Kind of Gold Can You Buy Online in the United States?

Online gold options in the USA are incredibly diverse, offering a wide range of choices for investors:

  • Bullion Bars: These are gold bars varying in weight, ranging from a gram to hundreds of ounces.
  • Bullion Coins: Minted by various countries, these coins contain a specific weight of gold. Examples include the American Gold Eagle and the Canadian Gold Maple Leaf.
  • Numismatic Coins: These are collectible coins, valued for their rarity and historical significance, rather than their gold content.
  • Gold ETFs and Mutual Funds: For those who prefer a hands-off approach, these financial products track the price of gold.
  • Gold IRAs: These are self-directed retirement accounts specifically designed for holding gold and other precious metals.

Why the Gold IRA is a Great Online Buying Option

gold, black, and green banner for a gold ira kit

An Individual Retirement Account (IRA) offers a way for individuals to save for their retirement with the benefit of tax deferral, or in some cases, tax-free growth. A Gold IRA, as the name suggests, extends the benefits of a traditional IRA to gold and other precious metals, providing investors a hedge against market volatility, inflation, and economic downturns. This section will further explain why a Gold IRA is a particularly advantageous option for buying gold online.


Financial experts often stress the importance of diversification. Spreading your investments across a variety of asset classes can reduce risk and potentially increase returns. A Gold IRA can provide an excellent diversification tool as gold often moves inversely to paper investments like stocks and bonds. Therefore, if traditional markets falter, your Gold IRA may perform better, balancing your overall portfolio performance.

Protection Against Inflation and Economic Uncertainty

Gold has traditionally been a safe haven during periods of economic uncertainty and inflation. It retains its value over time, providing a layer of protection for your retirement savings against these economic threats. Given the potential for future inflation and economic instability, a Gold IRA could be a smart move to protect your retirement portfolio.

Tax Benefits

Gold IRAs also offer significant tax advantages. They work similarly to traditional IRAs in terms of tax-deferred growth. This means that you won’t pay taxes on the capital gains from your gold investments until you take distributions in retirement. Some individuals may qualify for a Roth Gold IRA, where contributions are made with post-tax dollars, allowing for tax-free growth and tax-free distributions.

Long-term Growth

Over the long run, gold has consistently demonstrated growth in value, providing a reliable avenue for wealth accumulation. A Gold IRA, therefore, offers a strategic investment tool for retirement planning, offering both growth potential and wealth preservation benefits.

Direct Ownership

Unlike gold ETFs or gold stocks, a Gold IRA involves the direct ownership of physical gold. This means you’re not just buying paper assets linked to the value of gold; you’re buying the metal itself. This direct ownership of a tangible, finite resource adds another layer of security to your investment.

Regulatory Safety

Gold IRAs are subject to regulations by the IRS, including requirements for the purity of gold (99.5% or higher) and the approved custodian holding the physical gold on behalf of the IRA owner. This regulatory oversight ensures the safety and legitimacy of your Gold IRA investment.

Setting up a Gold IRA can be a straightforward process, especially when working with a trusted online dealer that specializes in Gold IRAs. These dealers can guide you through the rollover or transfer process, help you select suitable IRS-approved gold products, and arrange for secure storage of your physical gold.

While a Gold IRA is a unique and valuable investment tool, it’s important to consider your individual financial situation, goals, and risk tolerance before investing. Always consult with a financial advisor or a reputable gold dealer to ensure a Gold IRA aligns with your overall investment strategy and retirement goals.

What’s the Online Buying Process Like?

The online gold buying process is relatively straightforward:

  1. Choose a Dealer: Research and select a trustworthy gold dealer.
  2. Create an Account: Sign up on the dealer’s platform by providing the necessary information.
  3. Browse Products: View the available gold products and choose the ones that align with your investment objectives.
  4. Add to Cart: Add the selected products to your shopping cart.
  5. Check Out: Choose your preferred payment method and complete the transaction.
  6. Confirm Order: After payment confirmation, the dealer will secure the order.
  7. Delivery or Storage: Depending on the arrangement, the gold will be shipped to your location or stored in a secured vault.

How is the Gold Shipped?

Most online gold dealers ship products via insured courier services to ensure the security of the investment. Discreet packaging is often used to maintain privacy and security. The shipping cost depends on the amount of gold purchased and the distance it has to travel.

Where is it Stored?

Storing gold comes down to personal preference. Some people prefer to store their gold in a home safe for easy access, while others choose a bank’s safety deposit box for enhanced security. For larger investments or Gold IRAs, third-party non-bank vault services, often coordinated by the gold dealer, are commonly used.

Other Factors to Consider When Buying Gold Online

Several factors should be considered when buying gold online:

  • Price: Compare prices among various dealers to ensure you’re getting a fair deal.
  • Delivery Time: Delivery time varies between dealers. Ensure you’re comfortable with the estimated delivery time before making a purchase.
  • Insurance: Ensure the dealer offers insurance on shipments to safeguard your investment.
  • Buyback Policy: It’s beneficial if the dealer has a robust buyback policy, making it easier for you to liquidate your gold when necessary.


Buying gold in the USA online is a straightforward process, provided you deal with reputable companies like Goldco, Augusta Precious Metals, and Noble Gold.

Online gold options are diverse, offering bullion bars, coins, numismatic coins, gold ETFs, and Gold IRAs.

A Gold IRA is an excellent choice for diversifying your retirement portfolio while enjoying tax benefits. The buying process is simple, and shipping is usually done through insured courier services. Gold can be stored at home, in bank safety deposit boxes, or secured non-bank vaults.

Always consider the price, delivery time, insurance, and buyback policy when buying gold online.

By incorporating these tips into your gold-buying strategy, you’ll be well on your way to building a safe and diversified investment portfolio.